Kirkland Signature vs Plenty:Which is more popular by branded search?

Name: Kirkland Signature vs Plenty: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kirkland Signature had more branded searches than Plenty among paper towel brands worldwide. Kirkland Signature was estimated to have 110K branded searches compared to Plenty’s 260, and held a 56.3% Share of Search versus Plenty’s 0.13%. These are worldwide searches for English-language branded terms.

Share of Search among paper towel brands worldwide in August 2026Which is more popular in search, Kirkland Signature or Plenty?

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Which is more popular in search, Kirkland Signature or Plenty?

Compare the paper towel brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kirkland Signature and Plenty among paper towel brands worldwide, by month

Month	Kirkland Signature	Bounty	Brawny	Scott	Plenty
Oct 2025	42%	34.4%	18.8%	4.6%	0.18%
Nov 2025	58.7%	26.4%	11.8%	2.9%	0.14%
Dec 2025	58.7%	26.4%	11.9%	2.9%	0.11%
Jan 2026	45.2%	37%	13.6%	4%	0.16%
Feb 2026	49.8%	33.3%	12.2%	4.4%	0.18%
Mar 2026	63.2%	23.2%	10.4%	3.1%	0.12%
Apr 2026	44.8%	36.7%	13.4%	4.9%	0.24%
May 2026	45.2%	37%	13.5%	4%	0.16%
Jun 2026	42.8%	42.8%	10.5%	3.8%	0.15%
Jul 2026	37%	45.2%	13.5%	4%	0.24%
Aug 2026	56.3%	31%	9.3%	3.4%	0.13%
Sep 2026	—	—	—	—	—

How has the Kirkland Signature and Plenty comparison changed over the last 12 months?

3 findings

Kirkland Signature was ahead of Plenty in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Kirkland Signature’s estimated Share of Search among paper towel brands worldwide moved from 42% to 56.3%, and its estimated monthly branded searches moved from 60.5K to 110K.
Across the 11 months ending August 2026, Plenty’s estimated Share of Search among paper towel brands worldwide moved from 0.18% to 0.13%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for paper towel brands worldwide in August 2026?

1 change

In August 2026, Kirkland Signature overtook Bounty to take the highest estimated Share of Search among paper towel brands worldwide, at 56.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Kirkland Signature’s and Plenty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.