Brandwave

Crown vs Linde:Which is more popular by branded search?

In August 2026, Crown had more branded searches than Linde among pallet jacks worldwide. Crown was estimated to have 12.1K branded searches compared to Linde’s 320, and held a 0.11% Share of Search versus Linde’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among pallet jacks worldwide in August 2026Which is more popular in search, Crown or Linde?
Crown0.11%12.1K searches
vs
Linde<0.01%320 searches

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Which is more popular in search, Crown or Linde?

Compare the pallet jacks companies operate with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crown and Linde among pallet jacks worldwide, by month

Share of Search by month for Crown, Linde. The figures are in the table below the chart.

View monthly share of search table
MonthToyotaCrownJungheinrichVestilLindeHyster
Oct 202599.8%0.13%0.05%0.06%<0.01%<0.01%
Nov 202599.8%0.11%0.04%0.05%<0.01%<0.01%
Dec 202599.8%0.11%0.04%0.05%<0.01%<0.01%
Jan 202699.8%0.11%0.03%0.05%<0.01%<0.01%
Feb 202699.8%0.11%0.04%0.05%<0.01%<0.01%
Mar 202699.8%0.13%0.05%0.06%<0.01%<0.01%
Apr 202699.8%0.13%0.05%0.06%<0.01%<0.01%
May 202699.8%0.11%0.04%0.05%<0.01%<0.01%
Jun 202699.8%0.13%0.05%0.06%<0.01%<0.01%
Jul 202699.8%0.11%0.05%0.06%<0.01%<0.01%
Aug 202699.8%0.11%0.05%0.05%<0.01%<0.01%
Sep 2026——————

How has the Crown and Linde comparison changed over the last 12 months?

  • Crown was ahead of Linde in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Crown’s estimated Share of Search among pallet jacks worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 11 months ending August 2026, Linde’s estimated Share of Search among pallet jacks worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 390 to 320.

How did search popularity change for pallet jacks worldwide in August 2026?

  1. Estimated monthly branded searches for Crown worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

  2. Estimated monthly branded searches for Linde worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Crown’s and Linde’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown

1 branded search term

  • crown fork lift

Linde

1 branded search term

  • linde e16c

How the Brand Demand Index is measured

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