Brandwave

Electro-Voice vs Mackie:Which is more popular?

In September 2026, Mackie had more branded searches than Electro-Voice among PA systems worldwide. Mackie had about 40,500 branded searches, while Electro-Voice had 22,200. Mackie made up 39.6% of all PA system searches we track, and Electro-Voice accounted for 21.7%. When we asked ChatGPT and Google AI Overviews about PA systems, Electro-Voice appeared in three of the five answers and Mackie in two. Electro-Voice was mentioned before Mackie in every answer that named either.

Among PA systems worldwide in September 2026

Who do people search for more?

Mackie, about 82% more searches than Electro-Voice

Mackie 40.5K searchesElectro-Voice 22.2K searches

Who does AI mention more?

Electro-Voice, mentioned in 3 of 5 answers, Mackie in 2

Electro-Voice in 3 of 5Mackie in 2 of 5

Who does AI recommend more?

Electro-Voice, named ahead of Mackie in 3 of 3 answers

Electro-Voice first in 3Mackie never first

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Top PA systems in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electro-Voice was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mackie was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Electro-Voice was listed before Mackie in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QSC1st
  2. Bose2nd
  3. Electro-Voice3rd
  4. RCF4th
  5. Mackie5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • QSC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electro-Voice3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mackie2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RCF2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about PA systems

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Electro-Voice or Mackie more popular in search?

This chart shows how often people search Google for Electro-Voice and Mackie by name. Each line represents a brand's share of searches for all five PA systems we track, month by month, from English-language searches worldwide.

Electro-Voice and Mackie among PA systems worldwide, by month

Share of searches by month for Mackie, Electro-Voice. The figures are in the table below the chart.

View monthly share of searches table
MonthMackieQSCElectro-VoiceRCFBose
Oct 202532.6%36.9%26.7%1.9%1.9%
Nov 202530.6%40.8%25.1%1.8%1.8%
Dec 202535.1%38.2%23.5%1.6%1.6%
Jan 202630.3%41.2%24.8%2.2%1.5%
Feb 202630.1%41.7%24.7%2.1%1.4%
Mar 202632%42.6%21.5%2.3%1.5%
Apr 202634.5%38.2%23.1%2.5%1.7%
May 202635.1%37.6%23.5%2%1.7%
Jun 202635.1%37.6%23.5%2%1.7%
Jul 202635.1%37.6%23.5%2%1.7%
Aug 202635.1%37.6%23.5%2%1.7%
Sep 202639.6%34.7%21.7%2.3%1.6%

How has the Electro-Voice and Mackie comparison changed over the last 12 months?

3 findings
  • Mackie was ahead of Electro-Voice in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electro-Voice’s share of searches among PA systems worldwide moved from 26.7% to 21.7%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Mackie’s share of searches among PA systems worldwide moved from 32.6% to 39.6%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for PA systems worldwide in September 2026?

2 changes

  1. In September 2026, Mackie overtook QSC to become the leader among PA systems worldwide, with 39.6% of the searches.

  2. In September 2026, Electro-Voice lost share of searches among PA systems worldwide, from 23.5% to 21.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Electro-Voice’s and Mackie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electro-Voice

2 branded search terms

  • electro voice
  • electro-voice

Mackie

1 branded search term

  • mackie

How the Brand Demand Index is measured

Other head-to-heads among PA systems

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