Prime Video vs Hulu:Which is more popular?
In September 2026, Prime Video had more branded searches than Hulu among OTT platforms worldwide. Prime Video had about 7.5 million branded searches, while Hulu had 5 million. Prime Video made up 6.3% of all OTT platform searches we track, and Hulu accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about OTT platforms, Prime Video and Hulu each appeared in four of the five answers. Prime Video was mentioned before Hulu in three out of four answers that named either.
Who do people search for more?
Prime Video, about 50% more searches than Hulu
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Prime Video, named ahead of Hulu in 3 of 4 answers
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Top OTT platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prime Video and Hulu were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Prime Video was listed before Hulu in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Netflix1st
Disney+2nd- Prime Video3rd
HBO Max4th
Hulu5th
Uscreen6th
Brightcove7th
Kaltura–
JW Player–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Netflix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Disney+4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prime Video4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hulu4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HBO Max2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Uscreen1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Brightcove1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kaltura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- JW Player0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about OTT platforms
5 answers
Asked ChatGPT
“Which OTT platform should I use?”
Asked ChatGPT
“What are the best OTT platforms?”
Asked ChatGPT
“What's the best OTT platform for streaming services?”
Searched Google, AI Overview
“ott platform”
Searched Google, AI Overview
“video streaming platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Prime Video or Hulu more popular in search?
This chart shows how often people search Google for Prime Video and Hulu by name. Each line represents a brand's share of searches for all nine OTT platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Prime Video, Hulu. The figures are in the table below the chart.
View monthly share of searches table
| Month | Netflix | Disney+ | HBO Max | Prime Video | Hulu | Kaltura | Uscreen | JW Player | Brightcove |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.9% | 13.4% | 7.4% | 7.4% | 4.9% | 0.03% | <0.01% | 0.01% | <0.01% |
| Nov 2025 | 65.9% | 13.2% | 8.8% | 7.2% | 4.9% | 0.03% | <0.01% | 0.01% | <0.01% |
| Dec 2025 | 70.7% | 11.6% | 7.8% | 6.4% | 3.5% | 0.02% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 68.9% | 11.3% | 9.3% | 6.2% | 4.2% | 0.02% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 69.1% | 11.3% | 9.2% | 6.2% | 4.2% | 0.02% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 66.8% | 13.3% | 8.9% | 6% | 4.9% | 0.03% | <0.01% | 0.01% | <0.01% |
| Apr 2026 | 66.8% | 10.9% | 10.9% | 7.3% | 4% | 0.03% | <0.01% | <0.01% | <0.01% |
| May 2026 | 68.6% | 11.2% | 9.2% | 7.5% | 3.4% | 0.02% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 69.6% | 11.4% | 9.3% | 6.3% | 3.4% | 0.02% | <0.01% | 0.01% | <0.01% |
| Jul 2026 | 70.8% | 11.6% | 7.8% | 6.4% | 3.5% | 0.02% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 69% | 13.8% | 7.6% | 6.2% | 3.4% | 0.02% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 70.2% | 11.5% | 7.7% | 6.3% | 4.2% | 0.03% | <0.01% | <0.01% | <0.01% |
How has the Prime Video and Hulu comparison changed over the last 12 months?
3 findings
- Prime Video was ahead of Hulu in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Prime Video’s share of searches among OTT platforms worldwide moved from 7.4% to 6.3%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 12 months ending September 2026, Hulu’s share of searches among OTT platforms worldwide moved from 4.9% to 4.2%, and its estimated monthly branded searches moved from 6.1M to 5M.
How did search popularity change for OTT platforms worldwide in September 2026?
2 changes
In September 2026, Hulu gained share of searches among OTT platforms worldwide, from 3.4% to 4.2%.
Estimated monthly branded searches for Prime Video worldwide fell 18.2% over 12 measured months, from 9.1M to 7.5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Prime Video’s and Hulu’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prime Video
1 branded search term
- amazon prime video
Hulu
1 branded search term
- hulu
Other head-to-heads among OTT platforms
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