BigQuery vs Snowflake:Which is more popular?
In September 2026, BigQuery had more branded searches than Snowflake among OLAP database platforms worldwide. BigQuery had about 135,000 branded searches, while Snowflake had 9,900. BigQuery made up 31% of all OLAP database platform searches we track, and Snowflake accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about OLAP database platforms, both BigQuery and Snowflake appeared in all five answers. Snowflake was mentioned before BigQuery in four out of five answers.
Who do people search for more?
BigQuery, about 14 searches for every 1 for Snowflake
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Snowflake, named ahead of BigQuery in 4 of 5 answers
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Top OLAP database platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both BigQuery and Snowflake showed up in all five answers. Snowflake was listed before BigQuery in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ClickHouse1st- Snowflake2nd
- BigQuery3rd
DuckDB4th
Amazon Redshift5th
Apache Pinot6th
StarRocks7th
Apache Doris8th
Apache Druid9th- Vertica–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- BigQuery5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ClickHouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Snowflake5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DuckDB4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Redshift4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Apache Doris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apache Druid2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Apache Pinot2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StarRocks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vertica0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about OLAP database platforms
5 answers
Asked ChatGPT
“Which OLAP database should I use?”
Asked ChatGPT
“What are the best OLAP databases?”
Asked ChatGPT
“What's the best OLAP database for analytical queries?”
Searched Google, AI Overview
“analytics database”
Searched Google, AI Overview
“columnar database”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BigQuery or Snowflake more popular in search?
This chart shows how often people search Google for BigQuery and Snowflake by name. Each line represents a brand's share of searches for all ten OLAP database platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for BigQuery, Snowflake. The figures are in the table below the chart.
View monthly share of searches table
| Month | BigQuery | ClickHouse | DuckDB | Amazon Redshift | Vertica | Snowflake | StarRocks | Apache Doris | Apache Druid | Apache Pinot |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.2% | 25.4% | 17.1% | 12.8% | 4.2% | 3.4% | 2.3% | 1.2% | 1.2% | 1% |
| Nov 2025 | 32.3% | 26.3% | 17.7% | 10.8% | 4.3% | 2.9% | 2.4% | 1.1% | 1.1% | 1.1% |
| Dec 2025 | 30.2% | 24.9% | 20.3% | 10.2% | 5% | 3.3% | 2.7% | 1.2% | 1.2% | 0.99% |
| Jan 2026 | 30.5% | 30.5% | 16.7% | 9.7% | 4.1% | 3.3% | 2.2% | 1% | 1% | 0.81% |
| Feb 2026 | 32.7% | 26.7% | 17.9% | 10.4% | 4.4% | 2.9% | 2% | 1.1% | 1.1% | 0.87% |
| Mar 2026 | 31.2% | 25.4% | 20.9% | 10.5% | 4.2% | 2.8% | 2.3% | 1% | 0.83% | 0.83% |
| Apr 2026 | 31.4% | 25.6% | 21.1% | 10% | 4.2% | 2.8% | 2.3% | 1% | 0.84% | 0.68% |
| May 2026 | 32.2% | 26.2% | 21.6% | 8.8% | 4.3% | 2.4% | 1.9% | 1% | 0.86% | 0.69% |
| Jun 2026 | 32.2% | 26.3% | 21.6% | 8.4% | 4.3% | 2.4% | 2.4% | 1.1% | 0.69% | 0.69% |
| Jul 2026 | 32.6% | 26.6% | 21.9% | 8.5% | 3.6% | 2.4% | 2% | 1.1% | 0.7% | 0.7% |
| Aug 2026 | 25.5% | 31.2% | 25.5% | 8.1% | 3.4% | 2.3% | 1.9% | 1% | 0.56% | 0.56% |
| Sep 2026 | 31% | 25.3% | 25.3% | 8.1% | 4.2% | 2.3% | 1.9% | 1% | 0.55% | 0.55% |
How has the BigQuery and Snowflake comparison changed over the last 12 months?
3 findings
- BigQuery was ahead of Snowflake in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BigQuery’s share of searches among OLAP database platforms worldwide moved from 31.2% to 31%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Snowflake’s share of searches among OLAP database platforms worldwide moved from 3.4% to 2.3%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
How did search popularity change for OLAP database platforms worldwide in September 2026?
2 changes
In September 2026, BigQuery overtook ClickHouse to become the leader among OLAP database platforms worldwide, with 31% of the searches.
Estimated monthly branded searches for Snowflake worldwide fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BigQuery’s and Snowflake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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