Brandwave

FOXWELL vs Innova:Which is more popular?

In September 2026, Innova had more branded searches than FOXWELL among OBD scanner brands worldwide. Innova had about 368,000 branded searches, while FOXWELL had 12,100. Innova made up 61.1% of all OBD scanner brand searches we track, and FOXWELL accounted for 2%. When we asked ChatGPT and Google AI Overviews about OBD scanner brands, Innova appeared in four of the five answers and FOXWELL in one. Innova was mentioned before FOXWELL in three out of four answers.

Among OBD scanner brands worldwide in September 2026

Who do people search for more?

Innova, about 30 searches for every 1 for FOXWELL

Innova 368K searchesFOXWELL 12.1K searches

Who does AI mention more?

Innova, mentioned in 4 of 5 answers, FOXWELL in 1

Innova in 4 of 5FOXWELL in 1 of 5

Who does AI recommend more?

Innova, named ahead of FOXWELL in 3 of 4 answers

Innova first in 3FOXWELL first in 1

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Top OBD scanner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Innova was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. FOXWELL was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Innova was listed before FOXWELL in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Autel1st
  2. Innova2nd
  3. Launch3rd
  4. BlueDriver4th
  5. TOPDON5th
  6. FOXWELL6th
  7. ANCEL7th
  8. Veepeak–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Autel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Innova4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BlueDriver4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TOPDON3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Launch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ANCEL2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FOXWELL1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veepeak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about OBD scanner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is FOXWELL or Innova more popular in search?

This chart shows how often people search Google for FOXWELL and Innova by name. Each line represents a brand's share of searches for all eight OBD scanner brands we track, month by month, from English-language searches worldwide.

FOXWELL and Innova among OBD scanner brands worldwide, by month

Share of searches by month for Innova, FOXWELL. The figures are in the table below the chart.

View monthly share of searches table
MonthInnovaAutelTOPDONANCELFOXWELLBlueDriverVeepeakLaunch
Oct 202560.1%22%9.9%3%2.4%1.3%0.88%0.39%
Nov 202560.3%22.1%9.9%3%2.4%1.1%0.72%0.48%
Dec 202560.4%22.2%9.9%2.4%2.4%1.3%0.89%0.39%
Jan 202659.1%21.7%11.9%2.4%2.4%1.3%0.87%0.47%
Feb 202663.7%19%10.5%2.6%2.1%0.93%0.76%0.5%
Mar 202660.5%22.2%10%2.4%2.4%1.1%0.89%0.48%
Apr 202660.8%22.3%10%2.4%2%1.1%0.89%0.4%
May 202660.8%22.3%10%2.4%2%1.1%0.89%0.4%
Jun 202665.2%19.5%8.8%2.1%2.1%1.2%0.78%0.34%
Jul 202665.2%19.5%8.8%2.1%2.1%1.2%0.78%0.34%
Aug 202661%22.4%10%2.5%2%0.9%0.9%0.32%
Sep 202661.1%22.4%10%2.5%2%0.9%0.73%0.32%

How has the FOXWELL and Innova comparison changed over the last 12 months?

3 findings
  • Innova was ahead of FOXWELL in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, FOXWELL’s share of searches among OBD scanner brands worldwide moved from 2.4% to 2%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Innova’s share of searches among OBD scanner brands worldwide moved from 60.1% to 61.1%, and its estimated monthly branded searches held steady at 368K.

How did search popularity change for OBD scanner brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for FOXWELL worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FOXWELL’s and Innova’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FOXWELL

1 branded search term

  • foxwell

Innova

1 branded search term

  • innova

How the Brand Demand Index is measured

Other head-to-heads among OBD scanner brands

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