Brandwave

RSPB vs Tom Chambers:Which is more popular by branded search?

In August 2026, RSPB had more branded searches than Tom Chambers among nesting box brands worldwide. RSPB was estimated to have 60.5K branded searches compared to Tom Chambers’ 18.1K, and held a 32.9% Share of Search versus Tom Chambers’ 9.9%. These are worldwide searches for English-language branded terms.

Share of Search among nesting box brands worldwide in August 2026Which is more popular in search, RSPB or Tom Chambers?
RSPB32.9%60.5K searches
vs
Tom Chambers9.9%18.1K searches

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Which is more popular in search, RSPB or Tom Chambers?

Compare the nesting box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

RSPB and Tom Chambers among nesting box brands worldwide, by month

Share of Search by month for RSPB, Tom Chambers. The figures are in the table below the chart.

View monthly share of search table
MonthThompson & MorganRSPBTom ChambersWildlife WorldGardmanJacobi Jayne
Oct 202546.2%34.5%15.5%2.7%0.57%0.41%
Nov 202536.6%40.9%18.3%3.2%0.55%0.49%
Dec 202541%37.5%16.8%3.6%0.62%0.54%
Jan 202642.7%39%14.3%3.1%0.43%0.43%
Feb 202660.8%24.9%11.2%2.4%0.41%0.36%
Mar 202673.8%16.5%7.4%1.6%0.36%0.24%
Apr 202669.3%23.2%5.7%1.2%0.41%0.18%
May 202665.6%27%5.4%1.4%0.39%0.26%
Jun 202654.3%33.2%10%1.7%0.45%0.32%
Jul 202653.8%32.9%9.9%2.6%0.48%0.32%
Aug 202653.9%32.9%9.9%2.6%0.48%0.26%
Sep 2026——————

How has the RSPB and Tom Chambers comparison changed over the last 12 months?

  • RSPB was ahead of Tom Chambers in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, RSPB’s estimated Share of Search among nesting box brands worldwide moved from 34.5% to 32.9%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 11 months ending August 2026, Tom Chambers’ estimated Share of Search among nesting box brands worldwide moved from 15.5% to 9.9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

How did search popularity change for nesting box brands worldwide in August 2026?

  1. Estimated monthly branded searches for Tom Chambers worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using RSPB’s and Tom Chambers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

RSPB

1 branded search term

  • rspb

Tom Chambers

2 branded search terms

  • tom chambers
  • tom chambers bird

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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