Audio-Technica vs RODE:Which is more popular by branded search?
In August 2026, Audio-Technica had more branded searches than RODE among microphone brands worldwide. Audio-Technica was estimated to have 282K branded searches compared to RODE’s 480, and held a 40.7% Share of Search versus RODE’s 0.07%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Audio-Technica or RODE?
Compare the microphone brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Audio-Technica, RODE. The figures are in the table below the chart.
View monthly share of search table
| Month | Audio-Technica | Shure | Blue | Sennheiser | AKG | RODE |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.4% | 17% | 13.7% | 15.4% | 11.4% | 0.07% |
| Nov 2025 | 44.1% | 14.5% | 13.7% | 15.9% | 11.8% | 0.08% |
| Dec 2025 | 44.7% | 14.9% | 14.6% | 13.6% | 12.2% | 0.08% |
| Jan 2026 | 45% | 15% | 14.7% | 13% | 12.2% | 0.1% |
| Feb 2026 | 40.7% | 18.4% | 14.8% | 13.7% | 12.3% | 0.08% |
| Mar 2026 | 38.4% | 18.4% | 14.8% | 15.9% | 12.3% | 0.1% |
| Apr 2026 | 39.5% | 19.7% | 13.4% | 14% | 13.2% | 0.09% |
| May 2026 | 38.7% | 19% | 14.8% | 14.8% | 12.7% | 0.07% |
| Jun 2026 | 41.9% | 16.4% | 13.2% | 14.9% | 13.5% | 0.07% |
| Jul 2026 | 41.6% | 15.8% | 15.1% | 14.4% | 13% | 0.06% |
| Aug 2026 | 40.7% | 15.9% | 15.7% | 14.5% | 13.1% | 0.07% |
| Sep 2026 | — | — | — | — | — | — |
How has the Audio-Technica and RODE comparison changed over the last 12 months?
3 findings
- Audio-Technica was ahead of RODE in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Audio-Technica’s estimated Share of Search among microphone brands worldwide moved from 42.4% to 40.7%, and its estimated monthly branded searches moved from 337K to 282K.
- Across the 11 months ending August 2026, RODE’s estimated Share of Search among microphone brands worldwide held steady at 0.07%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for microphone brands worldwide in August 2026?
2 changes
In August 2026, Audio-Technica lost estimated Share of Search among microphone brands worldwide, from 41.6% to 40.7%.
Estimated monthly branded searches for RODE worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Audio-Technica’s and RODE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Audio-Technica
6 branded search terms
- audio technica
- audio technica headphones
- audio-technica
- audio-technica com
- audio-technica headphone
- headphone audio-technica
RODE
1 branded search term
- rode com
Put your own brand in this comparison
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