Craftsman vs ENCO:Which is searched more?
In September 2026, Craftsman had more branded searches than ENCO among metal lathe brands worldwide. Craftsman was estimated to have 301K branded searches compared to ENCO’s 33.1K, and held a 74.2% Share of Search versus ENCO’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or ENCO?
Compare the metal lathe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Craftsman, ENCO. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | Clarke | ENCO | Grizzly | Jet |
|---|---|---|---|---|---|
| Oct 2025 | 69.6% | 9.4% | 9.4% | 9.4% | 2.3% |
| Nov 2025 | 69.6% | 9.4% | 9.4% | 9.4% | 2.3% |
| Dec 2025 | 73.7% | 8.1% | 6.6% | 9.9% | 1.6% |
| Jan 2026 | 72.4% | 8% | 8% | 9.7% | 1.9% |
| Feb 2026 | 79.7% | 5.9% | 5.9% | 7.2% | 1.4% |
| Mar 2026 | 79.9% | 5.9% | 5.9% | 7.2% | 1.2% |
| Apr 2026 | 77.4% | 7% | 5.7% | 8.5% | 1.4% |
| May 2026 | 74.1% | 10% | 6.7% | 8.2% | 1.1% |
| Jun 2026 | 78.9% | 7.1% | 5.8% | 7.1% | 1.2% |
| Jul 2026 | 79.9% | 5.9% | 5.9% | 7.2% | 1.2% |
| Aug 2026 | 77.1% | 6.9% | 6.9% | 6.9% | 2.1% |
| Sep 2026 | 74.2% | 8.2% | 8.2% | 8.2% | 1.3% |
How has the Craftsman and ENCO comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of ENCO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among metal lathe brands worldwide moved from 69.6% to 74.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, ENCO’s estimated Share of Search among metal lathe brands worldwide moved from 9.4% to 8.2%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for metal lathe brands worldwide in September 2026?
2 changes
In September 2026, ENCO gained estimated Share of Search among metal lathe brands worldwide, from 6.9% to 8.2%.
In September 2026, Craftsman lost estimated Share of Search among metal lathe brands worldwide, from 77.1% to 74.2%.
Other head-to-heads among metal lathe brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and ENCO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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