Hockerty vs Men's Wearhouse:Which is more popular?
In September 2026, Hockerty had more branded searches than Men's Wearhouse among men's suit brands worldwide. Hockerty had about 27,100 branded searches, while Men's Wearhouse had 9,900. Hockerty made up 20.3% of all men's suit brand searches we track, and Men's Wearhouse accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about men's suit brands, Men's Wearhouse appeared in two of the four answers and Hockerty in none.
Who do people search for more?
Hockerty, about 3 searches for every 1 for Men's Wearhouse
Who does AI mention more?
Men's Wearhouse, mentioned in 2 of 4 answers, Hockerty in 0
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Top men's suit brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Men's Wearhouse was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Hockerty did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Suitsupply3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Men's Wearhouse2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Indochino2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hugo Boss1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Jos. A. Bank1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Spier & Mackay1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Lapel1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Hockerty0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Brooks Brothers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
J.Crew0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about men's suit brands
4 answers
Asked ChatGPT
“Where's the best place to buy a men's suit?”
Asked ChatGPT
“What are the best suit brands for men?”
Asked ChatGPT
“Which brand makes the best made-to-measure suits?”
Searched Google, AI Overview
“mens suits”
Searched Google, AI Overview
“suits for men”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is Hockerty or Men's Wearhouse more popular in search?
This chart shows how often people search Google for Hockerty and Men's Wearhouse by name. Each line represents a brand's share of searches for all 14 men's suit brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hockerty, Men's Wearhouse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hugo Boss | Hockerty | Brooks Brothers | J.Crew | Men's Wearhouse | Indochino | Jos. A. Bank | Moss | Charles Tyrwhitt | Reiss | Spier & Mackay | Suitsupply | Bonobos | Black Lapel |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 21.7% | 7.9% | 5.2% | 14.6% | 4.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% | 2.9% | 1.9% | 1.6% |
| Nov 2025 | 28.7% | 23.4% | 8.6% | 5% | 7% | 5.7% | 3.8% | 3.8% | 2.5% | 2.1% | 1.7% | 3.1% | 2.1% | 2.5% |
| Dec 2025 | 24.9% | 20.4% | 9.1% | 4.3% | 16.7% | 5% | 4.1% | 3.3% | 2.2% | 1.8% | 1.4% | 3.3% | 1.8% | 1.8% |
| Jan 2026 | 27.3% | 22.3% | 8.2% | 4.3% | 12.2% | 5.5% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 1.6% | 1.3% |
| Feb 2026 | 25.8% | 21.1% | 7.7% | 5% | 11.5% | 6.3% | 3.4% | 4.2% | 2.8% | 2.8% | 1.9% | 4.2% | 1.9% | 1.5% |
| Mar 2026 | 27.2% | 18.2% | 12.2% | 4.3% | 12.2% | 5.4% | 3.6% | 3.6% | 2.4% | 2.4% | 1.6% | 3.6% | 2% | 1% |
| Apr 2026 | 21% | 17.1% | 7.7% | 5% | 21% | 5.1% | 4.2% | 4.2% | 2.3% | 2.3% | 2.3% | 4.2% | 1.9% | 1.9% |
| May 2026 | 21.9% | 17.9% | 8% | 5.2% | 17.9% | 5.3% | 4.4% | 4.4% | 2.9% | 2.4% | 2.4% | 4.4% | 1.9% | 1% |
| Jun 2026 | 20.7% | 16.9% | 7.6% | 5.7% | 20.7% | 5.1% | 3.4% | 5.1% | 2.8% | 2.8% | 1.8% | 5.1% | 1.5% | 1% |
| Jul 2026 | 32.6% | 14.6% | 8% | 5% | 9.7% | 5.3% | 3.6% | 5.3% | 2.9% | 2.9% | 2.4% | 5.3% | 1.6% | 0.86% |
| Aug 2026 | 25.5% | 14% | 17% | 5.9% | 7.6% | 5.1% | 4.1% | 5.1% | 2.8% | 2.8% | 2.3% | 5.1% | 1.8% | 1% |
| Sep 2026 | 24.8% | 20.3% | 9.1% | 8.4% | 7.4% | 4.9% | 4.9% | 4.9% | 3.3% | 3.3% | 2.7% | 2.7% | 2.2% | 1.2% |
How has the Hockerty and Men's Wearhouse comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Men's Wearhouse took it in April 2026, Hockerty took it in July 2026.
- Across the 12 months ending September 2026, Hockerty’s share of searches among men's suit brands worldwide moved from 21.7% to 20.3%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, Men's Wearhouse’s share of searches among men's suit brands worldwide moved from 14.6% to 7.4%, and its estimated monthly branded searches moved from 22.2K to 9.9K.
How did search popularity change for men's suit brands worldwide in September 2026?
3 changes
In September 2026, Hockerty overtook Brooks Brothers to rank 2nd among men's suit brands worldwide, with 20.3% of the searches.
In September 2026, J.Crew overtook Men's Wearhouse to rank 4th among men's suit brands worldwide, with 8.4% of the searches.
Men's Wearhouse’s share of searches among men's suit brands worldwide has lost ground for 3 months in a row, from 20.7% to 7.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hockerty’s and Men's Wearhouse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hockerty
1 branded search term
- hockerty
Men's Wearhouse
1 branded search term
- mens wearhouse suits
Other head-to-heads among men's suit brands
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