Scotch vs Yellow:Which is searched more?
In September 2026, Yellow had more branded searches than Scotch among masking Tape brands worldwide. Yellow was estimated to have 1.2M branded searches compared to Scotch’s 246K, and held a 13% Share of Search versus Scotch’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Scotch or Yellow?
Compare the masking tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yellow, Scotch. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Yellow | Purple | Scotch | Blue | Uline | Frog |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 82.7% | 11% | 2.4% | 2.7% | 0.98% | 0.13% | 0.07% |
| Nov 2025 | 79.7% | 13% | 3.4% | 2.6% | 1.1% | 0.1% | 0.07% |
| Dec 2025 | 80.1% | 13.1% | 2.3% | 3.2% | 1.2% | 0.11% | 0.06% |
| Jan 2026 | 81.4% | 10.8% | 2.4% | 4% | 1.2% | 0.11% | 0.07% |
| Feb 2026 | 79.6% | 12.9% | 3.4% | 2.6% | 1.2% | 0.13% | 0.1% |
| Mar 2026 | 82.1% | 10.9% | 3.5% | 2.2% | 0.97% | 0.13% | 0.11% |
| Apr 2026 | 79.8% | 12.9% | 3.4% | 2.6% | 0.98% | 0.16% | 0.11% |
| May 2026 | 79.2% | 12.9% | 4.1% | 2.6% | 0.94% | 0.16% | 0.09% |
| Jun 2026 | 80.3% | 13% | 2.9% | 2.6% | 0.95% | 0.16% | 0.07% |
| Jul 2026 | 80.1% | 13% | 2.9% | 2.6% | 1.1% | 0.16% | 0.07% |
| Aug 2026 | 79.6% | 12.9% | 3.4% | 2.6% | 1.2% | 0.16% | 0.07% |
| Sep 2026 | 80.3% | 13% | 2.9% | 2.6% | 0.95% | 0.16% | 0.07% |
How has the Scotch and Yellow comparison changed over the last 12 months?
3 findings
- Yellow was ahead of Scotch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among masking Tape brands worldwide moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among masking Tape brands worldwide moved from 11% to 13%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for masking Tape brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among masking Tape brands
How each brand is measured
Brandwave collects information about searches that people make online using Scotch’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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