Brandwave

Makita vs Metabo:Which is searched more?

In September 2026, Makita had more branded searches than Metabo among mag drill brands worldwide. Makita was estimated to have 1M branded searches compared to Metabo’s 8.1K, and held a 58.4% Share of Search versus Metabo’s 0.47%. These are worldwide searches for English-language branded terms.

Share of Search among mag drill brands worldwide in September 2026Which is more popular in search, Makita or Metabo?
Makita58.4%1M searches
vs
Metabo0.47%8.1K searches

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Which is more popular in search, Makita or Metabo?

Compare the mag drill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Makita and Metabo among mag drill brands worldwide, by month

Share of Search by month for Makita, Metabo. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaDeWaltHiltiEvolutionMetabo
Oct 202566.5%31.9%1.1%0.26%0.31%
Nov 202562.4%35.9%0.97%0.29%0.43%
Dec 202558%40.3%1.1%0.26%0.4%
Jan 202658.1%39.8%1.3%0.32%0.39%
Feb 202657.6%40.3%1.3%0.32%0.4%
Mar 202661.4%35.7%2.1%0.35%0.43%
Apr 202657.7%39.5%1.9%0.32%0.48%
May 202658%39.3%1.9%0.32%0.47%
Jun 202658.2%39.4%1.6%0.26%0.47%
Jul 202658%39.3%1.9%0.31%0.47%
Aug 202658.2%39.4%1.6%0.32%0.47%
Sep 202658.4%39.1%1.6%0.47%0.47%

How has the Makita and Metabo comparison changed over the last 12 months?

  • Makita was ahead of Metabo in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among mag drill brands worldwide moved from 66.5% to 58.4%, and its estimated monthly branded searches moved from 1.4M to 1M.
  • Across the 12 months ending September 2026, Metabo’s estimated Share of Search among mag drill brands worldwide moved from 0.31% to 0.47%, and its estimated monthly branded searches moved from 6.6K to 8.1K.

How did search popularity change for mag drill brands worldwide in September 2026?

  1. In September 2026, Metabo fell from 4th to 5th among mag drill brands worldwide.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

Other head-to-heads among mag drill brands

How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

Metabo

1 branded search term

  • metabo tools

How the Brand Demand Index is measured

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