Brandwave

Amazon SageMaker vs DataRobot:Which is more popular?

In September 2026, Amazon SageMaker had more branded searches than DataRobot among machine learning platforms worldwide. Amazon SageMaker had about 42,400 branded searches, while DataRobot had 9,900. Amazon SageMaker made up 2.8% of all machine learning platform searches we track, and DataRobot accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about machine learning platforms, Amazon SageMaker appeared in all five answers and DataRobot in three. Amazon SageMaker was mentioned before DataRobot in every answer.

Among machine learning platforms worldwide in September 2026

Who do people search for more?

Amazon SageMaker, about 4 searches for every 1 for DataRobot

Amazon SageMaker 42.4K searchesDataRobot 9.9K searches

Who does AI mention more?

Amazon SageMaker, mentioned in every answer we collected

Amazon SageMaker in 5 of 5DataRobot in 3 of 5

Who does AI recommend more?

Amazon SageMaker, named ahead of DataRobot in every answer

Amazon SageMaker first in 5DataRobot never first

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Top machine learning platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon SageMaker appeared in all five answers. DataRobot was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Amazon SageMaker was listed before DataRobot in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amazon SageMaker1st
  2. Databricks2nd
  3. Azure Machine Learning3rd
  4. Google Cloud Vertex AI4th
  5. MLflow5th
  6. DataRobot6th
  7. Dataiku7th
  8. Weights & Biases8th
  9. H2O.ai9th
  10. Domino Data Lab–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Databricks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon SageMaker5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Azure Machine Learning5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Cloud Vertex AI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DataRobot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Weights & Biases2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MLflow2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dataiku2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • H2O.ai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Domino Data Lab0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about machine learning platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Amazon SageMaker or DataRobot more popular in search?

This chart shows how often people search Google for Amazon SageMaker and DataRobot by name. Each line represents a brand's share of searches for all ten machine learning platforms we track, month by month, from English-language searches worldwide.

Amazon SageMaker and DataRobot among machine learning platforms worldwide, by month

Share of searches by month for Amazon SageMaker, DataRobot. The figures are in the table below the chart.

View monthly share of searches table
MonthH2O.aiDatabricksGoogle Cloud Vertex AIWeights & BiasesMLflowAmazon SageMakerDataikuDataRobotAzure Machine LearningDomino Data Lab
Oct 202548.1%26.2%7.8%4.6%3.5%3.8%3.5%1.3%0.86%0.21%
Nov 202543.1%28.6%10.5%5.1%3.8%3.6%3.1%1.2%0.77%0.18%
Dec 202544.2%29.4%10.8%5%3.2%3.1%2.6%0.97%0.65%0.16%
Jan 202643.7%29%10.7%4.9%3.2%3.3%3.2%0.96%0.78%0.19%
Feb 202644.4%29.5%10.8%4.3%3.2%3.1%2.7%0.97%0.79%0.19%
Mar 202642.3%28.1%12.6%5%3.8%3.2%3.1%0.92%0.76%0.22%
Apr 202642.2%28%12.5%5.8%3.8%2.9%3.1%0.92%0.62%0.18%
May 202644.2%29.4%10.8%5%3.2%2.8%2.6%0.97%0.65%0.35%
Jun 202642.5%34.6%8.5%4.1%3.1%2.7%3.1%0.76%0.51%0.18%
Jul 202647.1%31.3%7.7%3.7%3.4%2.4%2.8%0.84%0.46%0.2%
Aug 202648.1%32.1%6.4%3.6%3.5%2.5%2.4%0.71%0.38%0.26%
Sep 202644.4%36.2%6%3.4%3.3%2.8%2.7%0.65%0.43%0.29%

How has the Amazon SageMaker and DataRobot comparison changed over the last 12 months?

3 findings

How did search popularity change for machine learning platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for DataRobot worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Amazon SageMaker worldwide fell 35.8% over 12 measured months, from 66K to 42.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Amazon SageMaker’s and DataRobot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon SageMaker

3 branded search terms

  • amazon sagemaker
  • aws sagemaker
  • sagemaker

DataRobot

1 branded search term

  • datarobot

How the Brand Demand Index is measured

Other head-to-heads among machine learning platforms

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