LoyaltyLion vs Yotpo:Which is more popular by branded search?
In August 2026, Yotpo had more branded searches than LoyaltyLion among loyalty programme platforms worldwide. Yotpo was estimated to have 19.8K branded searches compared to LoyaltyLion’s 2.9K, and held a 70.4% Share of Search versus LoyaltyLion’s 10.3%. These are worldwide searches for English-language branded terms.
Follow LoyaltyLion vs Yotpo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, LoyaltyLion or Yotpo?
Compare the platforms used to run loyalty programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yotpo, LoyaltyLion. The figures are in the table below the chart.
View monthly share of search table
| Month | Yotpo | LoyaltyLion | Punchh | Smile.io | Annex Cloud |
|---|---|---|---|---|---|
| Oct 2025 | 71.5% | 12.6% | 8.7% | 5.1% | 2.1% |
| Nov 2025 | 71.2% | 11.8% | 8.6% | 6.3% | 2.1% |
| Dec 2025 | 72.3% | 11.4% | 8.9% | 5.7% | 1.8% |
| Jan 2026 | 68% | 13.7% | 10.3% | 6% | 2.1% |
| Feb 2026 | 68.3% | 13.7% | 10.3% | 6% | 1.7% |
| Mar 2026 | 68.4% | 12.2% | 10.2% | 7.6% | 1.7% |
| Apr 2026 | 75.8% | 10% | 7.2% | 5.2% | 1.8% |
| May 2026 | 71.3% | 12.1% | 8.8% | 6.4% | 1.5% |
| Jun 2026 | 73.2% | 10.7% | 8.9% | 5.8% | 1.5% |
| Jul 2026 | 74.1% | 9.8% | 8.9% | 5.8% | 1.5% |
| Aug 2026 | 70.4% | 10.3% | 10.3% | 7.5% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the LoyaltyLion and Yotpo comparison changed over the last 12 months?
3 findings
- Yotpo was ahead of LoyaltyLion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LoyaltyLion’s estimated Share of Search among loyalty programme platforms worldwide moved from 12.6% to 10.3%, and its estimated monthly branded searches moved from 5.2K to 2.9K.
- Across the 11 months ending August 2026, Yotpo’s estimated Share of Search among loyalty programme platforms worldwide moved from 71.5% to 70.4%, and its estimated monthly branded searches moved from 29.6K to 19.8K.
How did search popularity change for loyalty programme platforms worldwide in August 2026?
2 changes
In August 2026, LoyaltyLion gained estimated Share of Search among loyalty programme platforms worldwide, from 9.8% to 10.3%.
In August 2026, Yotpo lost estimated Share of Search among loyalty programme platforms worldwide, from 74.1% to 70.4%.
How each brand is measured
Brandwave collects information about searches that people make online using LoyaltyLion’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LoyaltyLion
2 branded search terms
- loyalty lion
- loyaltylion
Yotpo
3 branded search terms
- yotpo
- yotpo product reviews
- yotpo reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.