Incase vs Thule:Which is searched more?
In September 2026, Thule had more branded searches than Incase among laptop case brands worldwide. Thule had about 301,000 branded searches, while Incase had 90,500. Thule made up 20% of all laptop case brand searches we track, and Incase accounted for 6%. These are worldwide searches for English-language branded terms.
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Is Incase or Thule more popular in search?
Compare the laptop case brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Thule, Incase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tumi | Thule | Bellroy | Pelican | Incase | tomtoc | MOSISO |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 20.1% | 13.4% | 9.1% | 7.3% | 4.3% | 0.29% |
| Nov 2025 | 47.4% | 21% | 14% | 7.8% | 5.2% | 4.4% | 0.25% |
| Dec 2025 | 47.7% | 21.1% | 14.1% | 7.9% | 5.2% | 3.7% | 0.29% |
| Jan 2026 | 41.8% | 27.6% | 12.3% | 8.4% | 5.6% | 4% | 0.32% |
| Feb 2026 | 46.6% | 21.1% | 11.6% | 9.6% | 6.3% | 4.5% | 0.32% |
| Mar 2026 | 42.4% | 23.5% | 12.8% | 8.8% | 7% | 5% | 0.49% |
| Apr 2026 | 43.5% | 24.1% | 13.1% | 9% | 5.9% | 4.2% | 0.26% |
| May 2026 | 41.4% | 27.4% | 12.2% | 8.3% | 5.5% | 4.8% | 0.34% |
| Jun 2026 | 42.9% | 23.8% | 13% | 8.8% | 5.8% | 5.4% | 0.26% |
| Jul 2026 | 41.4% | 27.4% | 12.2% | 8.3% | 5.5% | 4.9% | 0.25% |
| Aug 2026 | 42.7% | 22.8% | 15.2% | 8.5% | 5.6% | 5% | 0.31% |
| Sep 2026 | 45.9% | 20% | 13.4% | 9.1% | 6% | 5.3% | 0.33% |
How has the Incase and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Incase in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Incase’s share of searches among laptop case brands worldwide moved from 7.3% to 6%, and its estimated monthly branded searches moved from 110K to 90.5K.
- Across the 12 months ending September 2026, Thule’s share of searches among laptop case brands worldwide moved from 20.1% to 20%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for laptop case brands worldwide in September 2026?
2 changes
In September 2026, Thule lost share of searches among laptop case brands worldwide, from 22.8% to 20%.
Estimated monthly branded searches for Incase worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Incase’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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