Brandwave

Jumio vs Trulioo:Which is searched more?

In August 2026, Jumio had more branded searches than Trulioo among know your customer platforms worldwide. Jumio was estimated to have 9.9K branded searches compared to Trulioo’s 8.1K, and held a 25.1% Share of Search versus Trulioo’s 20.6%. These are worldwide searches for English-language branded terms.

Share of Search among know your customer platforms worldwide in August 2026Which is more popular in search, Jumio or Trulioo?
Jumio25.1%9.9K searches
vs
Trulioo20.6%8.1K searches

Follow Jumio vs Trulioo and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Jumio or Trulioo?

Compare the platforms used to verify customers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Jumio and Trulioo among know your customer platforms worldwide, by month

Share of Search by month for Jumio, Trulioo. The figures are in the table below the chart.

View monthly share of search table
MonthJumioTrulioo
Oct 202526.1%17.4%
Nov 202526.9%14.7%
Dec 202526.9%14.7%
Jan 202626.1%17.4%
Feb 202623.1%15.5%
Mar 202626.1%17.4%
Apr 202629.1%19.4%
May 202626.1%17.5%
Jun 202628.1%18.8%
Jul 202629.1%19.5%
Aug 202625.1%20.6%
Sep 2026——

How has the Jumio and Trulioo comparison changed over the last 12 months?

  • Jumio was ahead of Trulioo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Jumio’s estimated Share of Search among know your customer platforms worldwide moved from 26.1% to 25.1%, and its estimated monthly branded searches moved from 14.8K to 9.9K.
  • Across the 11 months ending August 2026, Trulioo’s estimated Share of Search among know your customer platforms worldwide moved from 17.4% to 20.6%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for know your customer platforms worldwide in August 2026?

  1. In August 2026, Trulioo gained estimated Share of Search among know your customer platforms worldwide, from 19.5% to 20.6%.

  2. In August 2026, Jumio lost estimated Share of Search among know your customer platforms worldwide, from 29.1% to 25.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Jumio’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jumio

1 branded search term

  • jumio

Trulioo

1 branded search term

  • trulioo

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.