Brandwave

Breville vs Hurom:Which is searched more?

In September 2026, Breville had more branded searches than Hurom among juicer brands worldwide. Breville had about 165,000 branded searches, while Hurom had 30,200. Breville made up 47.3% of all juicer brand searches we track, and Hurom accounted for 8.7%. These are worldwide searches for English-language branded terms.

Share of searches among juicer brands worldwide in September 2026Is Breville or Hurom more popular in search?
Breville47.3%165K searches
vs
Hurom8.7%30.2K searches

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Is Breville or Hurom more popular in search?

Compare the juicer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Breville and Hurom among juicer brands worldwide, by month

Share of searches by month for Breville, Hurom. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNinjaKuvingsHuromNamaPhilipsOmega
Oct 202541.3%12.4%15.1%10.5%10.1%6.8%3.7%
Nov 202546.8%11.5%14%11.9%9.4%3.4%2.8%
Dec 202548.3%14.5%11.8%8.9%9.7%4.4%2.4%
Jan 202639.1%17.5%14.3%10.7%9.6%5.3%3.5%
Feb 202640.7%14.9%14.9%11.1%10%5.5%3%
Mar 202641%15%13.5%11.2%10.1%5.5%3.7%
Apr 202641.3%15.1%13.6%11.3%10.1%5.5%3%
May 202640.1%14.7%14.6%12.4%9.8%5.4%2.9%
Jun 202644.6%16.4%12%10%9%4.9%3.3%
Jul 202644.5%16.3%13.3%8.9%8.9%4.9%3.3%
Aug 202643.5%16%13%9.7%8.7%5.8%3.2%
Sep 202647.3%14.2%12.9%8.7%7.8%6.4%2.8%

How has the Breville and Hurom comparison changed over the last 12 months?

3 findings
  • Breville was ahead of Hurom in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Breville’s share of searches among juicer brands worldwide moved from 41.3% to 47.3%, and its estimated monthly branded searches moved from 135K to 165K.
  • Across the 12 months ending September 2026, Hurom’s share of searches among juicer brands worldwide moved from 10.5% to 8.7%, and its estimated monthly branded searches moved from 34.3K to 30.2K.

How did search popularity change for juicer brands worldwide in September 2026?

2 changes
  1. In September 2026, Breville gained share of searches among juicer brands worldwide, from 43.5% to 47.3%.

  2. In September 2026, Hurom lost share of searches among juicer brands worldwide, from 9.7% to 8.7%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Breville’s and Hurom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Breville

1 branded search term

  • breville barista express

Hurom

2 branded search terms

  • hurom
  • hurom juicer

How the Brand Demand Index is measured

Other head-to-heads among juicer brands

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