Brandwave

HARO vs SourceBottle:Which is more popular?

In September 2026, SourceBottle had more branded searches than HARO among journalist request services worldwide. SourceBottle had about 2,900 branded searches, while HARO had 1,600. SourceBottle made up 11.6% of all journalist request service searches we track, and HARO accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about journalist request services, HARO appeared in all five answers and SourceBottle in two. HARO was mentioned before SourceBottle in every answer.

Among journalist request services worldwide in September 2026

Who do people search for more?

SourceBottle, about 81% more searches than HARO

SourceBottle 2.9K searchesHARO 1.6K searches

Who does AI mention more?

HARO, mentioned in every answer we collected

HARO in 5 of 5SourceBottle in 2 of 5

Who does AI recommend more?

HARO, named ahead of SourceBottle in every answer

HARO first in 5SourceBottle never first

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Top journalist request services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HARO appeared in all five answers. SourceBottle was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. HARO was listed before SourceBottle in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. HARO1st
  2. Qwoted2nd
  3. Featured3rd
  4. Source of Sources4th
  5. MentionMatch5th
  6. SourceBottle6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qwoted5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HARO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Featured4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MentionMatch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Source of Sources3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SourceBottle2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about journalist request services

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is HARO or SourceBottle more popular in search?

This chart shows how often people search Google for HARO and SourceBottle by name. Each line represents a brand's share of searches for all six journalist request services we track, month by month, from English-language searches worldwide.

HARO and SourceBottle among journalist request services worldwide, by month

Share of searches by month for SourceBottle, HARO. The figures are in the table below the chart.

View monthly share of searches table
MonthQwotedSourceBottleHAROSource of SourcesFeaturedMentionMatch
Oct 202567.7%11%13.3%3.3%3.3%1.5%
Nov 202568%8.7%13.3%4%4%1.8%
Dec 202570.4%7.6%13.8%2.3%4.2%1.8%
Jan 202669.2%8.9%13.6%2.8%3.4%2.3%
Feb 202667.2%10.9%13.2%3.3%3.3%2.2%
Mar 202666.8%10.8%13.1%3.2%4%2.1%
Apr 202668.3%11.1%11.1%3.3%4.1%2.1%
May 202668.8%9.1%9.1%7.2%3.8%1.9%
Jun 202671%9.4%7.5%6.3%3.5%2.4%
Jul 202670.1%11.2%7.4%6.2%2.8%2.3%
Aug 202670.8%11.3%7.4%5.1%2.8%2.5%
Sep 202672.5%11.6%6.4%4%2.9%2.6%

How has the HARO and SourceBottle comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: SourceBottle took it in June 2026.
  • Across the 12 months ending September 2026, HARO’s share of searches among journalist request services worldwide moved from 13.3% to 6.4%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
  • Across the 12 months ending September 2026, SourceBottle’s share of searches among journalist request services worldwide moved from 11% to 11.6%, and its estimated monthly branded searches moved from 2.4K to 2.9K.

How did search popularity change for journalist request services worldwide in September 2026?

2 changes
  1. In September 2026, HARO lost share of searches among journalist request services worldwide, from 7.4% to 6.4%.

  2. SourceBottle’s share of searches among journalist request services worldwide has gained ground for 3 months in a row, from 9.4% to 11.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using HARO’s and SourceBottle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HARO

1 branded search term

  • help a reporter

SourceBottle

1 branded search term

  • sourcebottle

How the Brand Demand Index is measured

Other head-to-heads among journalist request services

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