Brandwave

Nikon vs Olympus:Which is searched more?

In September 2026, Nikon had more branded searches than Olympus among inverted microscope brands worldwide. Nikon was estimated to have 836K branded searches compared to Olympus’ 368K, and held a 68.4% Share of Search versus Olympus’ 30.1%. These are worldwide searches for English-language branded terms.

Share of Search among inverted microscope brands worldwide in September 2026Which is more popular in search, Nikon or Olympus?
Nikon68.4%836K searches
vs
Olympus30.1%368K searches

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Which is more popular in search, Nikon or Olympus?

Compare the inverted microscope brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Nikon and Olympus among inverted microscope brands worldwide, by month

Share of Search by month for Nikon, Olympus. The figures are in the table below the chart.

View monthly share of search table
MonthNikonOlympusLeica Geosystems
Oct 202572.4%25.7%1.9%
Nov 202574.6%24%1.4%
Dec 202575.2%23.6%1.2%
Jan 202673.6%24.9%1.5%
Feb 202671.8%26.6%1.6%
Mar 202669.5%29.1%1.4%
Apr 202669.8%28.8%1.4%
May 202673.4%25.1%1.5%
Jun 202666.7%31.7%1.6%
Jul 202666.9%31.8%1.3%
Aug 202673.6%25.2%1.2%
Sep 202668.4%30.1%1.5%

How has the Nikon and Olympus comparison changed over the last 12 months?

  • Nikon was ahead of Olympus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among inverted microscope brands worldwide moved from 72.4% to 68.4%, and its estimated monthly branded searches moved from 847K to 836K.
  • Across the 12 months ending September 2026, Olympus’ estimated Share of Search among inverted microscope brands worldwide moved from 25.7% to 30.1%, and its estimated monthly branded searches moved from 301K to 368K.

How did search popularity change for inverted microscope brands worldwide in September 2026?

  1. In September 2026, Olympus gained estimated Share of Search among inverted microscope brands worldwide, from 25.2% to 30.1%.

  2. In September 2026, Nikon lost estimated Share of Search among inverted microscope brands worldwide, from 73.6% to 68.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Nikon’s and Olympus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nikon

4 branded search terms

  • nikon
  • nikon camera
  • nikon coolpix
  • nikon z6iii

Olympus

1 branded search term

  • olympus

How the Brand Demand Index is measured

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