Brandwave

Airship vs OneSignal:Which is more popular by branded search?

In August 2026, OneSignal had more branded searches than Airship among in app messaging platforms worldwide. OneSignal was estimated to have 59.9K branded searches compared to Airship’s 2.2K, and held a 35.1% Share of Search versus Airship’s 1.3%. These are worldwide searches for English-language branded terms.

Share of Search among in app messaging platforms worldwide in August 2026Which is more popular in search, Airship or OneSignal?
Airship1.3%2.2K searches
vs
OneSignal35.1%59.9K searches

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Which is more popular in search, Airship or OneSignal?

Compare the platforms used to message users inside apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Airship and OneSignal among in app messaging platforms worldwide, by month

Share of Search by month for OneSignal, Airship. The figures are in the table below the chart.

View monthly share of search table
MonthBrazeOneSignalCustomer.ioAirshipIterable
Oct 202558.8%32.8%6.6%1.3%0.5%
Nov 202559.6%33.2%5.6%1.1%0.43%
Dec 202558.8%32.9%6.6%1.2%0.49%
Jan 202658.8%32.9%6.6%1.2%0.51%
Feb 202662.2%28.8%7.1%1.5%0.45%
Mar 202658.2%32.8%6.6%1.9%0.53%
Apr 202658.4%32.8%6.6%1.8%0.45%
May 202658.3%32.9%6.6%1.7%0.53%
Jun 202658.6%32.3%6.6%2%0.49%
Jul 202655.2%35%7.5%1.8%0.48%
Aug 202655.7%35.1%7.5%1.3%0.46%
Sep 2026—————

How has the Airship and OneSignal comparison changed over the last 12 months?

  • OneSignal was ahead of Airship in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Airship’s estimated Share of Search among in app messaging platforms worldwide held steady at 1.3%, and its estimated monthly branded searches moved from 2.6K to 2.2K.
  • Across the 11 months ending August 2026, OneSignal’s estimated Share of Search among in app messaging platforms worldwide moved from 32.8% to 35.1%, and its estimated monthly branded searches moved from 64.8K to 59.9K.

How did search popularity change for in app messaging platforms worldwide in August 2026?

  1. In August 2026, Airship lost estimated Share of Search among in app messaging platforms worldwide, from 1.8% to 1.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Airship’s and OneSignal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Airship

8 branded search terms

  • airship app
  • airship com
  • airship notification
  • airship notifications
  • airship pricing
  • airship push
  • airship push notifications
  • urban airship

OneSignal

23 branded search terms

  • app onesignal
  • in app messaging onesignal
  • one signal
  • one signal notifications
  • one signal push
  • OneSignal
  • onesignal app
  • onesignal com
  • onesignal email
  • onesignal free plan
  • onesignal in app messaging
  • onesignal mobile push
  • onesignal notification
  • onesignal plans
  • onesignal pricing
  • onesignal push
  • onesignal push notification
  • onesignal sms
  • onesignal sms pricing
  • onesignal web
  • onesignal web push
  • onesignal web push notification
  • onesignal whatsapp

How the Brand Demand Index is measured

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