Brandwave

Kobalt vs Makita:Which is searched more?

In September 2026, Makita had more branded searches than Kobalt among impact wrench brands worldwide. Makita was estimated to have 1M branded searches compared to Kobalt’s 90.5K, and held a 25.1% Share of Search versus Kobalt’s 2.3%. These are worldwide searches for English-language branded terms.

Share of Search among impact wrench brands worldwide in September 2026Which is more popular in search, Kobalt or Makita?
Kobalt2.3%90.5K searches
vs
Makita25.1%1M searches

Follow Kobalt vs Makita and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Kobalt or Makita?

Compare the impact wrench brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kobalt and Makita among impact wrench brands worldwide, by month

Share of Search by month for Makita, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltCraftsmanIngersoll RandKobaltBosch
Oct 202547.2%29.6%14.2%5.2%1.9%1.9%0.09%
Nov 202545.3%28.9%16.6%5%1.8%2.2%0.13%
Dec 202547.3%25%17.4%6.4%1.6%2.3%0.09%
Jan 202646.1%24.7%16.9%7.6%2.3%2.3%0.11%
Feb 202645.7%24%16.8%9.2%2.3%1.8%0.11%
Mar 202642.6%27%15.7%10.5%2.1%2.1%0.1%
Apr 202645.3%24.3%16.7%9.1%2.2%2.2%0.11%
May 202645.2%24.5%16.6%9.1%2.2%2.2%0.11%
Jun 202645.4%24.6%16.7%9.1%2.2%1.8%0.11%
Jul 202649.1%21.8%14.7%9.9%2.4%2%0.12%
Aug 202645.2%24.5%16.6%9.1%2.2%2.2%0.13%
Sep 202645.8%25.1%16.8%7.5%2.3%2.3%0.14%

How has the Kobalt and Makita comparison changed over the last 12 months?

  • Makita was ahead of Kobalt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among impact wrench brands worldwide moved from 1.9% to 2.3%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 12 months ending September 2026, Makita’s estimated Share of Search among impact wrench brands worldwide moved from 29.6% to 25.1%, and its estimated monthly branded searches moved from 1.4M to 1M.

How did search popularity change for impact wrench brands worldwide in September 2026?

  1. In September 2026, Makita gained estimated Share of Search among impact wrench brands worldwide, from 24.5% to 25.1%.

Other head-to-heads among impact wrench brands

How each brand is measured

Brandwave collects information about searches that people make online using Kobalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kobalt

1 branded search term

  • kobalt

Makita

4 branded search terms

  • makita
  • makita battery
  • makita drill
  • makita tool

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.