DMM vs Petzl:Which is searched more?
In September 2026, DMM had more branded searches than Petzl among ice Axe brands worldwide. DMM was estimated to have 3.4M branded searches compared to Petzl’s 110K, and held an 87.5% Share of Search versus Petzl’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DMM or Petzl?
Compare the ice axe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DMM, Petzl. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Black Diamond | Petzl |
|---|---|---|---|
| Oct 2025 | 87.5% | 9.6% | 2.9% |
| Nov 2025 | 85.1% | 11.4% | 3.4% |
| Dec 2025 | 85.7% | 11.5% | 2.8% |
| Jan 2026 | 87.5% | 9.6% | 2.9% |
| Feb 2026 | 87.5% | 9.6% | 2.9% |
| Mar 2026 | 87.5% | 9.6% | 2.9% |
| Apr 2026 | 87.5% | 9.6% | 2.9% |
| May 2026 | 87.5% | 9.6% | 2.9% |
| Jun 2026 | 89.5% | 8% | 2.4% |
| Jul 2026 | 88% | 9.7% | 2.4% |
| Aug 2026 | 87.5% | 9.6% | 2.9% |
| Sep 2026 | 87.5% | 9.6% | 2.9% |
How has the DMM and Petzl comparison changed over the last 12 months?
3 findings
- DMM was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DMM’s estimated Share of Search among ice Axe brands worldwide held steady at 87.5%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Petzl’s estimated Share of Search among ice Axe brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for ice Axe brands worldwide in September 2026?
0 changes
Neither DMM nor Petzl moved beyond provider rounding among ice Axe brands in September 2026.
Other head-to-heads among ice Axe brands
How each brand is measured
Brandwave collects information about searches that people make online using DMM’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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