Black Diamond vs Petzl:Which is searched more?
In September 2026, Black Diamond had more branded searches than Petzl among ice axe brands worldwide. Black Diamond was estimated to have 368K branded searches compared to Petzl’s 110K, and held a 9.6% Share of Search versus Petzl’s 2.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Diamond or Petzl?
Compare the ice axe brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Diamond, Petzl. The figures are in the table below the chart.
View monthly share of search table
| Month | DMM | Black Diamond | Petzl |
|---|---|---|---|
| Oct 2025 | 87.5% | 9.6% | 2.9% |
| Nov 2025 | 85.1% | 11.4% | 3.4% |
| Dec 2025 | 85.7% | 11.5% | 2.8% |
| Jan 2026 | 87.5% | 9.6% | 2.9% |
| Feb 2026 | 87.5% | 9.6% | 2.9% |
| Mar 2026 | 87.5% | 9.6% | 2.9% |
| Apr 2026 | 87.5% | 9.6% | 2.9% |
| May 2026 | 87.5% | 9.6% | 2.9% |
| Jun 2026 | 89.5% | 8% | 2.4% |
| Jul 2026 | 88% | 9.7% | 2.4% |
| Aug 2026 | 87.5% | 9.6% | 2.9% |
| Sep 2026 | 87.5% | 9.6% | 2.9% |
How has the Black Diamond and Petzl comparison changed over the last 12 months?
3 findings
- Black Diamond was ahead of Petzl in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Diamond’s estimated Share of Search among ice axe brands worldwide held steady at 9.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Petzl’s estimated Share of Search among ice axe brands worldwide held steady at 2.9%, and its estimated monthly branded searches held steady at 110K.
How did search popularity change for ice axe brands worldwide in September 2026?
0 changes
Neither Black Diamond nor Petzl moved beyond provider rounding among ice axe brands in September 2026.
Other head-to-heads among ice axe brands
How each brand is measured
Brandwave collects information about searches that people make online using Black Diamond’s and Petzl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Diamond
1 branded search term
- black diamond
Petzl
1 branded search term
- petzl
Put your own brand in this comparison
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