Brandwave

Culture Amp vs One Model:Which is searched more?

In September 2026, Culture Amp had more branded searches than One Model among HR analytics platforms worldwide. Culture Amp had about 49,500 branded searches, while One Model had 2,400. Culture Amp made up 68.1% of all HR analytics platform searches we track, and One Model accounted for 3.3%. These are worldwide searches for English-language branded terms.

Share of searches among HR analytics platforms worldwide in September 2026Is Culture Amp or One Model more popular in search?
Culture Amp68.1%49.5K searches
vs
One Model3.3%2.4K searches

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Is Culture Amp or One Model more popular in search?

Compare the platforms used to analyse people data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Culture Amp and One Model among HR analytics platforms worldwide, by month

Share of searches by month for Culture Amp, One Model. The figures are in the table below the chart.

View monthly share of searches table
MonthCulture AmpVisierChartHopOne ModelCrunchrPeopleInsightWorkday
Oct 202562.8%23%5.6%4.6%2%1.6%0.41%
Nov 202562.1%22.7%4.5%6.8%2%1.6%0.26%
Dec 202563.5%23.2%5.6%3.8%2%1.6%0.33%
Jan 202667.4%20.2%6%3.2%1.8%1.1%0.23%
Feb 202668.3%20.4%5%2.7%2.1%1.1%0.29%
Mar 202658.9%26.3%6.4%4.2%2.3%1.5%0.38%
Apr 202653.4%29.2%7.1%4.7%2.6%2.6%0.42%
May 202655.2%30.2%6%4%2.7%1.7%0.35%
Jun 202667%20%6%3.2%2.2%1.4%0.28%
Jul 202663.4%23.2%5.6%3.8%2%1.4%0.61%
Aug 202663%23%6.8%3.7%2%1.1%0.26%
Sep 202668.1%20.4%5%3.3%1.8%1.2%0.23%

How has the Culture Amp and One Model comparison changed over the last 12 months?

3 findings

How did search popularity change for HR analytics platforms worldwide in September 2026?

2 changes
  1. In September 2026, Culture Amp gained share of searches among HR analytics platforms worldwide, from 63% to 68.1%.

  2. Estimated monthly branded searches for One Model worldwide fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Culture Amp’s and One Model’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Culture Amp

1 branded search term

  • culture amp

One Model

1 branded search term

  • one model

How the Brand Demand Index is measured

Other head-to-heads among HR analytics platforms

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