Kinsta vs SiteGround:Which is more popular by branded search?
In August 2026, SiteGround had more branded searches than Kinsta among hosting providers worldwide. SiteGround was estimated to have 246K branded searches compared to Kinsta’s 29K, and held a 6.3% Share of Search versus Kinsta’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kinsta or SiteGround?
Compare the companies that host websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SiteGround, Kinsta. The figures are in the table below the chart.
View monthly share of search table
| Month | Hostinger | SiteGround | Bluehost | DreamHost | Kinsta |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 6.3% | 5.1% | 1.9% | 0.91% |
| Nov 2025 | 85.9% | 6.3% | 5.2% | 1.9% | 0.75% |
| Dec 2025 | 86.2% | 6.3% | 5.2% | 1.6% | 0.76% |
| Jan 2026 | 87.4% | 6.4% | 4.3% | 1.3% | 0.63% |
| Feb 2026 | 85% | 7.6% | 5.1% | 1.5% | 0.75% |
| Mar 2026 | 87.2% | 6.4% | 4.3% | 1.3% | 0.77% |
| Apr 2026 | 87.3% | 6.4% | 4.3% | 1.3% | 0.64% |
| May 2026 | 88.4% | 5.3% | 4.3% | 1.3% | 0.65% |
| Jun 2026 | 87% | 6.4% | 4.3% | 1.6% | 0.76% |
| Jul 2026 | 87% | 6.4% | 4.3% | 1.6% | 0.76% |
| Aug 2026 | 86.2% | 6.3% | 5.2% | 1.6% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the Kinsta and SiteGround comparison changed over the last 12 months?
3 findings
- SiteGround was ahead of Kinsta in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kinsta’s estimated Share of Search among hosting providers worldwide moved from 0.91% to 0.75%, and its estimated monthly branded searches moved from 35.5K to 29K.
- Across the 11 months ending August 2026, SiteGround’s estimated Share of Search among hosting providers worldwide held steady at 6.3%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for hosting providers worldwide in August 2026?
1 change
Estimated monthly branded searches for Kinsta worldwide fell 18.3% over 11 measured months, from 35.5K to 29K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kinsta’s and SiteGround’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kinsta
9 branded search terms
- hosting kinsta
- kinsta
- kinsta app
- kinsta com
- kinsta hosting
- kinsta wordpress
- kinsta wordpress hosting
- wordpress hosting kinsta
- wordpress kinsta
SiteGround
1 branded search term
- siteground
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.