Bluehost vs Hostinger:Which is more popular by branded search?
In August 2026, Hostinger had more branded searches than Bluehost among hosting providers worldwide. Hostinger was estimated to have 3.4M branded searches compared to Bluehost’s 201K, and held an 86.2% Share of Search versus Bluehost’s 5.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bluehost or Hostinger?
Compare the companies that host websites. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hostinger, Bluehost. The figures are in the table below the chart.
View monthly share of search table
| Month | Hostinger | SiteGround | Bluehost | DreamHost | Kinsta |
|---|---|---|---|---|---|
| Oct 2025 | 85.8% | 6.3% | 5.1% | 1.9% | 0.91% |
| Nov 2025 | 85.9% | 6.3% | 5.2% | 1.9% | 0.75% |
| Dec 2025 | 86.2% | 6.3% | 5.2% | 1.6% | 0.76% |
| Jan 2026 | 87.4% | 6.4% | 4.3% | 1.3% | 0.63% |
| Feb 2026 | 85% | 7.6% | 5.1% | 1.5% | 0.75% |
| Mar 2026 | 87.2% | 6.4% | 4.3% | 1.3% | 0.77% |
| Apr 2026 | 87.3% | 6.4% | 4.3% | 1.3% | 0.64% |
| May 2026 | 88.4% | 5.3% | 4.3% | 1.3% | 0.65% |
| Jun 2026 | 87% | 6.4% | 4.3% | 1.6% | 0.76% |
| Jul 2026 | 87% | 6.4% | 4.3% | 1.6% | 0.76% |
| Aug 2026 | 86.2% | 6.3% | 5.2% | 1.6% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the Bluehost and Hostinger comparison changed over the last 12 months?
3 findings
- Hostinger was ahead of Bluehost in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bluehost’s estimated Share of Search among hosting providers worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Hostinger’s estimated Share of Search among hosting providers worldwide moved from 85.8% to 86.2%, and its estimated monthly branded searches held steady at 3.4M.
How did search popularity change for hosting providers worldwide in August 2026?
2 changes
In August 2026, Bluehost gained estimated Share of Search among hosting providers worldwide, from 4.3% to 5.2%.
In August 2026, Hostinger lost estimated Share of Search among hosting providers worldwide, from 87% to 86.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Bluehost’s and Hostinger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.