Aesop vs Dove:Which is searched more?
In September 2026, Dove had more branded searches than Aesop among hand soap brands worldwide. Dove was estimated to have 1.7M branded searches compared to Aesop’s 823K, and held a 30.4% Share of Search versus Aesop’s 15.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Aesop or Dove?
Compare the hand soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dove, Aesop. The figures are in the table below the chart.
View monthly share of search table
| Month | Dove | L'Occitane | Aesop | Diptyque | Jo Malone | Dial | Blueland |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.3% | 22.2% | 18.2% | 15% | 12.2% | 3% | 1.1% |
| Nov 2025 | 18.5% | 29.5% | 19.7% | 16% | 13.2% | 2.2% | 0.97% |
| Dec 2025 | 16.2% | 33.3% | 18.2% | 14.8% | 14.8% | 2% | 0.73% |
| Jan 2026 | 24% | 26.4% | 17.6% | 14.5% | 11.9% | 4.3% | 1.3% |
| Feb 2026 | 27.4% | 25.4% | 17.1% | 14% | 11.4% | 3.4% | 1.3% |
| Mar 2026 | 28.2% | 22.1% | 18.1% | 14.9% | 12.2% | 3% | 1.3% |
| Apr 2026 | 26.7% | 24.4% | 16.5% | 13.5% | 13.5% | 4% | 1.5% |
| May 2026 | 29.1% | 22.8% | 15.4% | 15.4% | 12.6% | 3.8% | 1.1% |
| Jun 2026 | 28.1% | 24.1% | 16.2% | 16.2% | 10.9% | 3.3% | 1.2% |
| Jul 2026 | 27.9% | 23.9% | 16.1% | 16.1% | 10.8% | 3.9% | 1.2% |
| Aug 2026 | 30.7% | 22.3% | 15% | 15% | 12.3% | 3.7% | 1.1% |
| Sep 2026 | 30.4% | 22.4% | 15.1% | 15.1% | 12.4% | 3.7% | 0.91% |
How has the Aesop and Dove comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Aesop took it in November 2025, Dove took it in January 2026.
- Across the 12 months ending September 2026, Aesop’s estimated Share of Search among hand soap brands worldwide moved from 18.2% to 15.1%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Dove’s estimated Share of Search among hand soap brands worldwide moved from 28.3% to 30.4%, and its estimated monthly branded searches moved from 1.6M to 1.7M.
How did search popularity change for hand soap brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Aesop worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
Other head-to-heads among hand soap brands
How each brand is measured
Brandwave collects information about searches that people make online using Aesop’s and Dove’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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