Kitsch vs Scunci:Which is more popular by branded search?
In August 2026, Kitsch had more branded searches than Scunci among hair clips brands worldwide. Kitsch was estimated to have 368K branded searches compared to Scunci’s 6.6K, and held a 36.6% Share of Search versus Scunci’s 0.66%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kitsch or Scunci?
Compare the hair clips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kitsch, Scunci. The figures are in the table below the chart.
View monthly share of search table
| Month | Kitsch | Tangle Teezer | Goody | Conair | Scunci | Fancii |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 36.1% | 19.7% | 7.3% | 0.65% | 0.24% |
| Nov 2025 | 44% | 36% | 13.2% | 5.9% | 0.53% | 0.35% |
| Dec 2025 | 45% | 30.1% | 16.4% | 7.4% | 0.54% | 0.54% |
| Jan 2026 | 43.5% | 29.1% | 19.4% | 7.1% | 0.64% | 0.28% |
| Feb 2026 | 43.4% | 29% | 19.5% | 7.1% | 0.64% | 0.28% |
| Mar 2026 | 39.2% | 32% | 21.4% | 6.4% | 0.7% | 0.26% |
| Apr 2026 | 39.2% | 32.1% | 21.4% | 6.5% | 0.58% | 0.2% |
| May 2026 | 40.1% | 32.8% | 18% | 8.1% | 0.72% | 0.26% |
| Jun 2026 | 40.2% | 32.9% | 18% | 8.1% | 0.59% | 0.21% |
| Jul 2026 | 40.8% | 33.4% | 18.3% | 6.7% | 0.6% | 0.21% |
| Aug 2026 | 36.6% | 36.6% | 20% | 6% | 0.66% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the Kitsch and Scunci comparison changed over the last 12 months?
3 findings
- Kitsch was ahead of Scunci in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide moved from 36.1% to 36.6%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Scunci’s estimated Share of Search among hair clips brands worldwide moved from 0.65% to 0.66%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for hair clips brands worldwide in August 2026?
1 change
In August 2026, Kitsch lost estimated Share of Search among hair clips brands worldwide, from 40.8% to 36.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Kitsch’s and Scunci’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.