Goody vs Kitsch:Which is more popular by branded search?
In August 2026, Kitsch had more branded searches than Goody among hair clips brands worldwide. Kitsch was estimated to have 368K branded searches compared to Goody’s 201K, and held a 36.6% Share of Search versus Goody’s 20%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Goody or Kitsch?
Compare the hair clips brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kitsch, Goody. The figures are in the table below the chart.
View monthly share of search table
| Month | Kitsch | Tangle Teezer | Goody | Conair | Scunci | Fancii |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 36.1% | 19.7% | 7.3% | 0.65% | 0.24% |
| Nov 2025 | 44% | 36% | 13.2% | 5.9% | 0.53% | 0.35% |
| Dec 2025 | 45% | 30.1% | 16.4% | 7.4% | 0.54% | 0.54% |
| Jan 2026 | 43.5% | 29.1% | 19.4% | 7.1% | 0.64% | 0.28% |
| Feb 2026 | 43.4% | 29% | 19.5% | 7.1% | 0.64% | 0.28% |
| Mar 2026 | 39.2% | 32% | 21.4% | 6.4% | 0.7% | 0.26% |
| Apr 2026 | 39.2% | 32.1% | 21.4% | 6.5% | 0.58% | 0.2% |
| May 2026 | 40.1% | 32.8% | 18% | 8.1% | 0.72% | 0.26% |
| Jun 2026 | 40.2% | 32.9% | 18% | 8.1% | 0.59% | 0.21% |
| Jul 2026 | 40.8% | 33.4% | 18.3% | 6.7% | 0.6% | 0.21% |
| Aug 2026 | 36.6% | 36.6% | 20% | 6% | 0.66% | 0.19% |
| Sep 2026 | — | — | — | — | — | — |
How has the Goody and Kitsch comparison changed over the last 12 months?
3 findings
- Kitsch was ahead of Goody in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goody’s estimated Share of Search among hair clips brands worldwide moved from 19.7% to 20%, and its estimated monthly branded searches held steady at 201K.
- Across the 11 months ending August 2026, Kitsch’s estimated Share of Search among hair clips brands worldwide moved from 36.1% to 36.6%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for hair clips brands worldwide in August 2026?
2 changes
In August 2026, Goody gained estimated Share of Search among hair clips brands worldwide, from 18.3% to 20%.
In August 2026, Kitsch lost estimated Share of Search among hair clips brands worldwide, from 40.8% to 36.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Goody’s and Kitsch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.