Fender vs Martin:Which is searched more?
In September 2026, Fender had more branded searches than Martin among guitar stand brands worldwide. Fender was estimated to have 831K branded searches compared to Martin’s 74K, and held an 83.5% Share of Search versus Martin’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Martin?
Compare the guitar stand brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Martin. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Martin | On-Stage | Gator | Hercules Stands | Gibson | K&M |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 85.3% | 7.6% | 3.6% | 1.3% | 1.3% | 0.83% | 0.02% |
| Nov 2025 | 85.3% | 7.5% | 3.5% | 1.4% | 1.4% | 0.82% | 0.02% |
| Dec 2025 | 84.7% | 7.4% | 3.5% | 1.5% | 2% | 0.81% | 0.02% |
| Jan 2026 | 82.3% | 8.8% | 5.1% | 1.6% | 1.4% | 0.79% | 0.02% |
| Feb 2026 | 84.4% | 7.3% | 4.2% | 1.8% | 1.4% | 0.97% | 0.03% |
| Mar 2026 | 85.9% | 6.3% | 4.4% | 1.4% | 1.2% | 0.84% | 0.02% |
| Apr 2026 | 84.6% | 7.3% | 4.2% | 1.5% | 1.4% | 0.97% | 0.02% |
| May 2026 | 86.3% | 6.4% | 3.7% | 1.4% | 1.3% | 0.85% | 0.02% |
| Jun 2026 | 87% | 5.3% | 4.5% | 1.4% | 1.2% | 0.7% | 0.02% |
| Jul 2026 | 85% | 7.6% | 3.6% | 1.6% | 1.4% | 0.83% | 0.02% |
| Aug 2026 | 84.7% | 7.5% | 3.6% | 1.7% | 1.6% | 0.83% | 0.02% |
| Sep 2026 | 83.5% | 7.4% | 5.2% | 1.5% | 1.5% | 0.81% | 0.02% |
How has the Fender and Martin comparison changed over the last 12 months?
3 findings
- Fender was ahead of Martin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar stand brands worldwide moved from 85.3% to 83.5%, and its estimated monthly branded searches moved from 1M to 831K.
- Across the 12 months ending September 2026, Martin’s estimated Share of Search among guitar stand brands worldwide moved from 7.6% to 7.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for guitar stand brands worldwide in September 2026?
2 changes
In September 2026, Fender lost estimated Share of Search among guitar stand brands worldwide, from 84.7% to 83.5%.
Estimated monthly branded searches for Martin worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Other head-to-heads among guitar stand brands
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Martin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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