Brandwave

Garmin vs Nikon:Which is searched more?

In September 2026, Garmin had more branded searches than Nikon among golf rangefinders worldwide. Garmin was estimated to have 3.4M branded searches compared to Nikon’s 701K, and held an 80.5% Share of Search versus Nikon’s 16.8%. These are worldwide searches for English-language branded terms.

Share of Search among golf rangefinders worldwide in September 2026Which is more popular in search, Garmin or Nikon?
Garmin80.5%3.4M searches
vs
Nikon16.8%701K searches

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Which is more popular in search, Garmin or Nikon?

Compare the golf rangefinders shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Garmin and Nikon among golf rangefinders worldwide, by month

Share of Search by month for Garmin, Nikon. The figures are in the table below the chart.

View monthly share of search table
MonthGarminNikonBushnellBlue TeesLeupoldPrecision Pro
Oct 202576.7%19.9%2.7%0.4%0.2%0.08%
Nov 202578.2%18%3.1%0.5%0.2%0.08%
Dec 202576.9%18.9%3.5%0.46%0.14%0.07%
Jan 202679.3%17.9%2.2%0.34%0.09%0.06%
Feb 202677.4%19.8%2.1%0.47%0.09%0.05%
Mar 202679.5%17.7%2.1%0.48%0.1%0.07%
Apr 202679%17.8%2.4%0.58%0.1%0.07%
May 202679.1%17.6%2.4%0.62%0.11%0.07%
Jun 202680.5%15.9%2.7%0.77%0.1%0.07%
Jul 202680.8%16%2.5%0.63%0.1%0.07%
Aug 202682.3%15%2%0.5%0.12%0.06%
Sep 202680.5%16.8%1.9%0.49%0.14%0.06%

How has the Garmin and Nikon comparison changed over the last 12 months?

  • Garmin was ahead of Nikon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among golf rangefinders worldwide moved from 76.7% to 80.5%, and its estimated monthly branded searches moved from 2.7M to 3.4M.
  • Across the 12 months ending September 2026, Nikon’s estimated Share of Search among golf rangefinders worldwide moved from 19.9% to 16.8%, and its estimated monthly branded searches moved from 712K to 701K.

How did search popularity change for golf rangefinders worldwide in September 2026?

  1. In September 2026, Nikon gained estimated Share of Search among golf rangefinders worldwide, from 15% to 16.8%.

  2. In September 2026, Garmin lost estimated Share of Search among golf rangefinders worldwide, from 82.3% to 80.5%.

How each brand is measured

Brandwave collects information about searches that people make online using Garmin’s and Nikon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

1 branded search term

  • garmin

Nikon

3 branded search terms

  • nikon
  • nikon coolpix
  • nikon z6iii

How the Brand Demand Index is measured

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