Multiplier vs Oyster HR:Which is more popular by branded search?
In August 2026, Oyster HR had more branded searches than Multiplier among payroll platforms worldwide. Oyster HR was estimated to have 7.7K branded searches compared to Multiplier’s 2.2K, and held a 2% Share of Search versus Multiplier’s 0.58%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Multiplier or Oyster HR?
Compare services and tools used to run payroll across multiple countries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oyster HR, Multiplier. The figures are in the table below the chart.
View monthly share of search table
| Month | Deel | Remote | Papaya Global | Oyster HR | Multiplier |
|---|---|---|---|---|---|
| Oct 2025 | 82.9% | 11.4% | 3% | 2.1% | 0.64% |
| Nov 2025 | 84.7% | 9.7% | 3% | 2.1% | 0.56% |
| Dec 2025 | 86.7% | 8.1% | 2.5% | 2.1% | 0.51% |
| Jan 2026 | 85.5% | 8.2% | 3.6% | 2.1% | 0.57% |
| Feb 2026 | 87.1% | 7.1% | 3.2% | 2.1% | 0.59% |
| Mar 2026 | 85.7% | 8.2% | 3% | 2.4% | 0.6% |
| Apr 2026 | 86.1% | 8.2% | 3% | 2.1% | 0.57% |
| May 2026 | 90.2% | 5.9% | 2.1% | 1.4% | 0.36% |
| Jun 2026 | 86.7% | 7.3% | 3% | 2.4% | 0.57% |
| Jul 2026 | 86.8% | 7.2% | 3% | 2.4% | 0.54% |
| Aug 2026 | 86.1% | 8.3% | 2.9% | 2% | 0.58% |
| Sep 2026 | — | — | — | — | — |
How has the Multiplier and Oyster HR comparison changed over the last 12 months?
3 findings
- Oyster HR was ahead of Multiplier in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Multiplier’s estimated Share of Search among payroll platforms worldwide moved from 0.64% to 0.58%, and its estimated monthly branded searches moved from 2.5K to 2.2K.
- Across the 11 months ending August 2026, Oyster HR’s estimated Share of Search among payroll platforms worldwide moved from 2.1% to 2%, and its estimated monthly branded searches moved from 8.2K to 7.7K.
How did search popularity change for payroll platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Multiplier worldwide fell 11.7% over 11 measured months, from 2.5K to 2.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Multiplier’s and Oyster HR’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Multiplier
8 branded search terms
- multiplier employer of record
- multiplier eor
- multiplier global payroll
- multiplier hr
- multiplier payroll
- payroll multiplier
- usemultiplier
- usemultiplier com
Oyster HR
10 branded search terms
- oyster eor
- oyster global payroll
- Oyster HR
- oyster hr app
- oyster hr company
- oyster hr platform
- oyster hr pricing
- oyster hr software
- oysterhr
- oysterhr.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.