Brandwave

Esri ArcGIS vs Mapbox:Which is more popular?

In September 2026, Esri ArcGIS had more branded searches than Mapbox among GIS software worldwide. Esri ArcGIS had about 316,000 branded searches, while Mapbox had 135,000. Esri ArcGIS made up 29.2% of all GIS software searches we track, and Mapbox accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about GIS software, Esri ArcGIS appeared in all five answers and Mapbox in one. Esri ArcGIS was mentioned before Mapbox in every answer.

Among GIS software worldwide in September 2026

Who do people search for more?

Esri ArcGIS, about 2 searches for every 1 for Mapbox

Esri ArcGIS 316K searchesMapbox 135K searches

Who does AI mention more?

Esri ArcGIS, mentioned in every answer we collected

Esri ArcGIS in 5 of 5Mapbox in 1 of 5

Who does AI recommend more?

Esri ArcGIS, named ahead of Mapbox in every answer

Esri ArcGIS first in 5Mapbox never first

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Top GIS software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Esri ArcGIS appeared in all five answers. Mapbox was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Esri ArcGIS was listed before Mapbox in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. QGIS1st
  2. Esri ArcGIS2nd
  3. GRASS GIS3rd
  4. Google Earth Engine4th
  5. CARTO5th
  6. Mapbox6th
  7. Maptitude–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • QGIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Esri ArcGIS5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GRASS GIS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Earth Engine3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mapbox1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CARTO1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Maptitude0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about GIS software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Esri ArcGIS or Mapbox more popular in search?

This chart shows how often people search Google for Esri ArcGIS and Mapbox by name. Each line represents a brand's share of searches for all seven GIS software we track, month by month, from English-language searches worldwide.

Esri ArcGIS and Mapbox among GIS software worldwide, by month

Share of searches by month for Esri ArcGIS, Mapbox. The figures are in the table below the chart.

View monthly share of searches table
MonthQGISEsri ArcGISGoogle Earth EngineMapboxCARTOGRASS GISMaptitude
Oct 202539.5%27.8%14.5%14.5%2.9%0.47%0.32%
Nov 202539.7%27.5%14.6%14.6%2.9%0.48%0.26%
Dec 202540.8%28.4%12.2%15%3%0.4%0.27%
Jan 202642.7%25%12.8%15.6%3.1%0.42%0.28%
Feb 202644.1%25.6%10.8%16.2%2.7%0.43%0.24%
Mar 202640.7%28.5%12.2%14.9%3%0.4%0.26%
Apr 202639.7%27.7%14.6%14.6%2.9%0.32%0.21%
May 202642.9%24.9%12.9%15.7%3.2%0.34%0.15%
Jun 202641.7%24.1%15.3%15.3%3.1%0.41%0.18%
Jul 202641.4%24%15.2%15.2%3.7%0.4%0.15%
Aug 202641.1%23.8%15.1%15.1%4.5%0.32%0.15%
Sep 202641.6%29.2%12.5%12.5%3.7%0.27%0.12%

How has the Esri ArcGIS and Mapbox comparison changed over the last 12 months?

3 findings
  • Esri ArcGIS was ahead of Mapbox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Esri ArcGIS’s share of searches among GIS software worldwide moved from 27.8% to 29.2%, and its estimated monthly branded searches held steady at 316K.
  • Across the 12 months ending September 2026, Mapbox’s share of searches among GIS software worldwide moved from 14.5% to 12.5%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for GIS software worldwide in September 2026?

2 changes
  1. In September 2026, Esri ArcGIS gained share of searches among GIS software worldwide, from 23.8% to 29.2%.

  2. In September 2026, Mapbox lost share of searches among GIS software worldwide, from 15.1% to 12.5%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Esri ArcGIS’s and Mapbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Esri ArcGIS

2 branded search terms

  • arcgis
  • esri arcgis

Mapbox

1 branded search term

  • mapbox

How the Brand Demand Index is measured

Other head-to-heads among GIS software

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