Brandwave

Fender vs Ibanez:Which is searched more?

In September 2026, Fender had more branded searches than Ibanez among gig bag brands worldwide. Fender was estimated to have 831K branded searches compared to Ibanez’s 201K, and held a 76.3% Share of Search versus Ibanez’s 18.5%. These are worldwide searches for English-language branded terms.

Share of Search among gig bag brands worldwide in September 2026Which is more popular in search, Fender or Ibanez?
Fender76.3%831K searches
vs
Ibanez18.5%201K searches

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Which is more popular in search, Fender or Ibanez?

Compare the gig bag brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fender and Ibanez among gig bag brands worldwide, by month

Share of Search by month for Fender, Ibanez. The figures are in the table below the chart.

View monthly share of search table
MonthFenderIbanezMonoGator
Oct 202581.5%16.1%0.86%1.5%
Nov 202578.8%18.8%0.82%1.6%
Dec 202578.9%18.7%0.74%1.6%
Jan 202675.5%22%0.73%1.8%
Feb 202678.8%18.4%0.75%2%
Mar 202675.4%22.4%0.72%1.5%
Apr 202679%18.4%0.75%1.8%
May 202675.2%22.6%0.67%1.5%
Jun 202671.7%26.3%0.59%1.4%
Jul 202678.4%19%0.81%1.9%
Aug 202678.2%18.9%0.89%1.9%
Sep 202676.3%18.5%3.5%1.7%

How has the Fender and Ibanez comparison changed over the last 12 months?

  • Fender was ahead of Ibanez in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among gig bag brands worldwide moved from 81.5% to 76.3%, and its estimated monthly branded searches moved from 1M to 831K.
  • Across the 12 months ending September 2026, Ibanez’s estimated Share of Search among gig bag brands worldwide moved from 16.1% to 18.5%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for gig bag brands worldwide in September 2026?

  1. In September 2026, Fender lost estimated Share of Search among gig bag brands worldwide, from 78.2% to 76.3%.

  2. Ibanez’s estimated Share of Search among gig bag brands worldwide has lost ground for 3 months in a row, from 26.3% to 18.5% in September 2026.

Other head-to-heads among gig bag brands

How each brand is measured

Brandwave collects information about searches that people make online using Fender’s and Ibanez’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fender

4 branded search terms

  • fender
  • fender guitar
  • fender mustang
  • fender strat

Ibanez

1 branded search term

  • ibanez

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.