Brandwave

CARTO vs Mapbox:Which is more popular by branded search?

In August 2026, Mapbox had more branded searches than CARTO among geospatial analytics platforms worldwide. Mapbox was estimated to have 135K branded searches compared to CARTO’s 40.5K, and held a 31.6% Share of Search versus CARTO’s 9.5%. These are worldwide searches for English-language branded terms.

Share of Search among geospatial analytics platforms worldwide in August 2026Which is more popular in search, CARTO or Mapbox?
CARTO9.5%40.5K searches
vs
Mapbox31.6%135K searches

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Which is more popular in search, CARTO or Mapbox?

Compare the platforms that analyse location data. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CARTO and Mapbox among geospatial analytics platforms worldwide, by month

Share of Search by month for Mapbox, CARTO. The figures are in the table below the chart.

View monthly share of search table
MonthEsri ArcGISMapboxFoursquareCARTOSafeGraph
Oct 202553.6%29.4%10.8%5.9%0.43%
Nov 202553.6%29.4%10.8%5.9%0.34%
Dec 202552.3%28.7%12.9%5.8%0.34%
Jan 202648.6%32.6%11.9%6.5%0.38%
Feb 202647.9%32.1%14.4%5.3%0.37%
Mar 202649.3%27%18%5.4%0.31%
Apr 202652.3%28.7%12.9%5.8%0.33%
May 202647.3%31.7%14.2%6.4%0.31%
Jun 202647.2%31.7%14.2%6.4%0.45%
Jul 202647.9%32.2%11.8%7.9%0.31%
Aug 202647.1%31.6%11.6%9.5%0.23%
Sep 2026—————

How has the CARTO and Mapbox comparison changed over the last 12 months?

  • Mapbox was ahead of CARTO in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CARTO’s estimated Share of Search among geospatial analytics platforms worldwide moved from 5.9% to 9.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
  • Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among geospatial analytics platforms worldwide moved from 29.4% to 31.6%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for geospatial analytics platforms worldwide in August 2026?

  1. In August 2026, CARTO gained estimated Share of Search among geospatial analytics platforms worldwide, from 7.9% to 9.5%.

  2. In August 2026, Mapbox lost estimated Share of Search among geospatial analytics platforms worldwide, from 32.2% to 31.6%.

How each brand is measured

Brandwave collects information about searches that people make online using CARTO’s and Mapbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CARTO

1 branded search term

  • carto

Mapbox

1 branded search term

  • mapbox

How the Brand Demand Index is measured

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