Brandwave

Craftsman vs Proto:Which is searched more?

In September 2026, Craftsman had more branded searches than Proto among gear puller brands worldwide. Craftsman was estimated to have 301K branded searches compared to Proto’s 9.9K, and held an 83.5% Share of Search versus Proto’s 2.7%. These are worldwide searches for English-language branded terms.

Share of Search among gear puller brands worldwide in September 2026Which is more popular in search, Craftsman or Proto?
Craftsman83.5%301K searches
vs
Proto2.7%9.9K searches

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Which is more popular in search, Craftsman or Proto?

Compare the gear puller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Craftsman and Proto among gear puller brands worldwide, by month

Share of Search by month for Craftsman, Proto. The figures are in the table below the chart.

View monthly share of search table
MonthCraftsmanGearWrenchProto
Oct 202580.6%16.2%3.2%
Nov 202577.7%19.1%3.1%
Dec 202581%16.3%2.7%
Jan 202681%16.3%2.7%
Feb 202686.1%11.6%2.3%
Mar 202688.3%9.7%1.9%
Apr 202686.1%11.6%2.3%
May 202686.1%11.6%2.3%
Jun 202686.1%11.6%2.3%
Jul 202688%9.7%2.4%
Aug 202686.1%11.6%2.3%
Sep 202683.5%13.7%2.7%

How has the Craftsman and Proto comparison changed over the last 12 months?

  • Craftsman was ahead of Proto in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among gear puller brands worldwide moved from 80.6% to 83.5%, and its estimated monthly branded searches moved from 246K to 301K.
  • Across the 12 months ending September 2026, Proto’s estimated Share of Search among gear puller brands worldwide moved from 3.2% to 2.7%, and its estimated monthly branded searches held steady at 9.9K.

How did search popularity change for gear puller brands worldwide in September 2026?

  1. In September 2026, Craftsman lost estimated Share of Search among gear puller brands worldwide, from 86.1% to 83.5%.

Other head-to-heads among gear puller brands

How each brand is measured

Brandwave collects information about searches that people make online using Craftsman’s and Proto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

1 branded search term

  • craftsman

Proto

1 branded search term

  • proto tools

How the Brand Demand Index is measured

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