Bradford White vs Rinnai:Which is searched more?
In September 2026, Rinnai had more branded searches than Bradford White among gas water heater brands worldwide. Rinnai had about 60,500 branded searches, while Bradford White had 27,100. Rinnai made up 40.8% of all gas water heater brand searches we track, and Bradford White accounted for 18.3%. These are worldwide searches for English-language branded terms.
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Is Bradford White or Rinnai more popular in search?
Compare the gas water heater brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rinnai, Bradford White. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rheem | Rinnai | Bradford White | Whirlpool |
|---|---|---|---|---|
| Oct 2025 | 42.1% | 42.1% | 15.4% | 0.34% |
| Nov 2025 | 42.1% | 42.1% | 15.4% | 0.27% |
| Dec 2025 | 42.1% | 42.1% | 15.4% | 0.34% |
| Jan 2026 | 37.3% | 45.7% | 16.7% | 0.3% |
| Feb 2026 | 42.1% | 42.1% | 15.4% | 0.34% |
| Mar 2026 | 42.1% | 42.1% | 15.4% | 0.27% |
| Apr 2026 | 42.2% | 42.2% | 15.4% | 0.22% |
| May 2026 | 43.4% | 43.4% | 13% | 0.23% |
| Jun 2026 | 43.4% | 43.4% | 13% | 0.23% |
| Jul 2026 | 47.1% | 38.5% | 14.1% | 0.25% |
| Aug 2026 | 43.4% | 43.4% | 13% | 0.23% |
| Sep 2026 | 40.8% | 40.8% | 18.3% | 0.22% |
How has the Bradford White and Rinnai comparison changed over the last 12 months?
3 findings
- Rinnai was ahead of Bradford White in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bradford White’s share of searches among gas water heater brands worldwide moved from 15.4% to 18.3%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 12 months ending September 2026, Rinnai’s share of searches among gas water heater brands worldwide moved from 42.1% to 40.8%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for gas water heater brands worldwide in September 2026?
2 changes
In September 2026, Bradford White gained share of searches among gas water heater brands worldwide, from 13% to 18.3%.
In September 2026, Rinnai lost share of searches among gas water heater brands worldwide, from 43.4% to 40.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bradford White’s and Rinnai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bradford White
1 branded search term
- bradford white
Rinnai
1 branded search term
- rinnai
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