Holman vs Pope:Which is searched more?
In September 2026, Holman had more branded searches than Pope among garden watering brands worldwide. Holman was estimated to have 590 branded searches compared to Pope’s 390, and held a 0.26% Share of Search versus Pope’s 0.17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Holman or Pope?
Compare the garden watering brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Holman, Pope. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Nylex | Holman | Pope |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 8% | 2% | 0.32% | 0.32% |
| Nov 2025 | 91.1% | 6.7% | 1.6% | 0.33% | 0.27% |
| Dec 2025 | 89.2% | 8% | 1.9% | 0.48% | 0.39% |
| Jan 2026 | 87.3% | 9.6% | 2.3% | 0.47% | 0.38% |
| Feb 2026 | 89.9% | 8.1% | 1.6% | 0.26% | 0.17% |
| Mar 2026 | 89.1% | 9.8% | 0.86% | 0.09% | 0.09% |
| Apr 2026 | 87.4% | 11.8% | 0.69% | 0.08% | 0.06% |
| May 2026 | 87.6% | 11.8% | 0.56% | 0.05% | 0.04% |
| Jun 2026 | 87.4% | 11.8% | 0.69% | 0.06% | 0.04% |
| Jul 2026 | 82.5% | 16.6% | 0.79% | 0.07% | 0.06% |
| Aug 2026 | 87.2% | 11.7% | 0.85% | 0.11% | 0.11% |
| Sep 2026 | 90.1% | 8.1% | 1.3% | 0.26% | 0.17% |
How has the Holman and Pope comparison changed over the last 12 months?
3 findings
- Holman was ahead of Pope in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holman’s estimated Share of Search among garden watering brands worldwide moved from 0.32% to 0.26%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Pope’s estimated Share of Search among garden watering brands worldwide moved from 0.32% to 0.17%, and its estimated monthly branded searches moved from 590 to 390.
How did search popularity change for garden watering brands worldwide in September 2026?
1 change

Estimated monthly branded searches for Pope worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
Other head-to-heads among garden watering brands
How each brand is measured
Brandwave collects information about searches that people make online using Holman’s and Pope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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