Holman vs Nylex:Which is searched more?
In September 2026, Nylex had more branded searches than Holman among garden watering brands worldwide. Nylex was estimated to have 2.9K branded searches compared to Holman’s 590, and held a 1.3% Share of Search versus Holman’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Holman or Nylex?
Compare the garden watering brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nylex, Holman. The figures are in the table below the chart.
View monthly share of search table
| Month | Gardena | Hozelock | Nylex | Holman | Pope |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 8% | 2% | 0.32% | 0.32% |
| Nov 2025 | 91.1% | 6.7% | 1.6% | 0.33% | 0.27% |
| Dec 2025 | 89.2% | 8% | 1.9% | 0.48% | 0.39% |
| Jan 2026 | 87.3% | 9.6% | 2.3% | 0.47% | 0.38% |
| Feb 2026 | 89.9% | 8.1% | 1.6% | 0.26% | 0.17% |
| Mar 2026 | 89.1% | 9.8% | 0.86% | 0.09% | 0.09% |
| Apr 2026 | 87.4% | 11.8% | 0.69% | 0.08% | 0.06% |
| May 2026 | 87.6% | 11.8% | 0.56% | 0.05% | 0.04% |
| Jun 2026 | 87.4% | 11.8% | 0.69% | 0.06% | 0.04% |
| Jul 2026 | 82.5% | 16.6% | 0.79% | 0.07% | 0.06% |
| Aug 2026 | 87.2% | 11.7% | 0.85% | 0.11% | 0.11% |
| Sep 2026 | 90.1% | 8.1% | 1.3% | 0.26% | 0.17% |
How has the Holman and Nylex comparison changed over the last 12 months?
3 findings
- Nylex was ahead of Holman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Holman’s estimated Share of Search among garden watering brands worldwide moved from 0.32% to 0.26%, and its estimated monthly branded searches held steady at 590.
- Across the 12 months ending September 2026, Nylex’s estimated Share of Search among garden watering brands worldwide moved from 2% to 1.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for garden watering brands worldwide in September 2026?
1 change
Nylex’s estimated Share of Search among garden watering brands worldwide has gained ground for 3 months in a row, from 0.69% to 1.3% in September 2026.
Other head-to-heads among garden watering brands
How each brand is measured
Brandwave collects information about searches that people make online using Holman’s and Nylex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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