Brandwave

Coleman vs Jetboil:Which is searched more?

In September 2026, Coleman had more branded searches than Jetboil among fuel canister brands worldwide. Coleman was estimated to have 241K branded searches compared to Jetboil’s 110K, and held a 63.3% Share of Search versus Jetboil’s 28.8%. These are worldwide searches for English-language branded terms.

Share of Search among fuel canister brands worldwide in September 2026Which is more popular in search, Coleman or Jetboil?
Coleman63.3%241K searches
vs
Jetboil28.8%110K searches

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Which is more popular in search, Coleman or Jetboil?

Compare the fuel canister brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coleman and Jetboil among fuel canister brands worldwide, by month

Share of Search by month for Coleman, Jetboil. The figures are in the table below the chart.

View monthly share of search table
MonthColemanJetboilPrimusMSR
Oct 202567.1%26.5%5.2%1.3%
Nov 202567.3%26.6%4.8%1.3%
Dec 202567.1%26.7%4.8%1.3%
Jan 202668.2%25.7%4.8%1.3%
Feb 202670%22.7%6%1.4%
Mar 202669.4%22.2%7.1%1.3%
Apr 202667.3%25.7%5.7%1.3%
May 202668%24.8%5.8%1.5%
Jun 202669.2%24.7%4.9%1.2%
Jul 202664.3%28.1%6.1%1.4%
Aug 202664.7%28.3%5.6%1.4%
Sep 202663.3%28.8%6.5%1.4%

How has the Coleman and Jetboil comparison changed over the last 12 months?

  • Coleman was ahead of Jetboil in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among fuel canister brands worldwide moved from 67.1% to 63.3%, and its estimated monthly branded searches moved from 279K to 241K.
  • Across the 12 months ending September 2026, Jetboil’s estimated Share of Search among fuel canister brands worldwide moved from 26.5% to 28.8%, and its estimated monthly branded searches held steady at 110K.

How did search popularity change for fuel canister brands worldwide in September 2026?

  1. In September 2026, Jetboil gained estimated Share of Search among fuel canister brands worldwide, from 28.3% to 28.8%.

  2. In September 2026, Coleman lost estimated Share of Search among fuel canister brands worldwide, from 64.7% to 63.3%.

Other head-to-heads among fuel canister brands

How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and Jetboil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

Jetboil

1 branded search term

  • jetboil

How the Brand Demand Index is measured

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