Fruit brands:Which are searched most?
In September 2026, Jazz was the most searched among fruit brands worldwide, with an estimated 550K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the kiwifruit and apple brands people and export markets know. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jazz, Envy, Rockit. The figures are in the table below the chart.
View monthly share of search table
| Month | Jazz | Envy | Rockit |
|---|---|---|---|
| Oct 2025 | 61.1% | 33.4% | 5.5% |
| Nov 2025 | 74% | 22.3% | 3.7% |
| Dec 2025 | 73.4% | 22.1% | 4.5% |
| Jan 2026 | 65.6% | 29.5% | 4.9% |
| Feb 2026 | 65.8% | 29.4% | 4.8% |
| Mar 2026 | 61.1% | 33.4% | 5.5% |
| Apr 2026 | 56.2% | 37.6% | 6.2% |
| May 2026 | 55.4% | 37.1% | 7.5% |
| Jun 2026 | 51.2% | 41.9% | 6.9% |
| Jul 2026 | 51.2% | 41.9% | 6.9% |
| Aug 2026 | 51.2% | 41.9% | 6.9% |
| Sep 2026 | 56.2% | 37.6% | 6.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 550K | +22.2% | +5 points | |
| 2, held 2nd | 37.6% | 368K | 0% | -4.3 points | |
| 3, held 3rd | 6.2% | 60.5K | 0% | -0.7 points |
Compare search popularity between leading brands
Which brand is most popular in search among fruit brands worldwide?
3 brands
In September 2026, Jazz was the most searched among fruit brands worldwide, with an estimated 550K branded searches and 56.2% estimated Share of Search within this set. Envy is in 2nd place, 18.6 percentage points behind at 37.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Jazz | 61.1% → 56.2% | 74%Nov 2025 | 51.2%Jun 2026 | 1st |
 Envy | 33.4% → 37.6% | 41.9%Jun 2026 | 22.1%Dec 2025 | 2nd |
 Rockit | 5.5% → 6.2% | 7.5%May 2026 | 3.7%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Jazz’s estimated Share of Search among fruit brands worldwide decreased from 61.1% to 56.2%.
- Across the 12 months ending September 2026, Envy’s estimated Share of Search among fruit brands worldwide increased from 33.4% to 37.6%.
- Across the 12 months ending September 2026, Rockit’s estimated Share of Search among fruit brands worldwide increased from 5.5% to 6.2%.
- Across the 12 months ending September 2026, Jazz’s estimated Share of Search among fruit brands worldwide peaked at 74% in November 2025 and was lowest at 51.2% in June 2026.
- Across the 12 months ending September 2026, Envy’s estimated Share of Search among fruit brands worldwide peaked at 41.9% in June 2026 and was lowest at 22.1% in December 2025.
- Across the 12 months ending September 2026, Rockit’s estimated Share of Search among fruit brands worldwide peaked at 7.5% in May 2026 and was lowest at 3.7% in November 2025.
How did search popularity change for fruit brands worldwide in September 2026?
3 changes
In September 2026, Jazz gained estimated Share of Search among fruit brands worldwide, from 51.2% to 56.2%.
In September 2026, Envy lost estimated Share of Search among fruit brands worldwide, from 41.9% to 37.6%.
In September 2026, Rockit lost estimated Share of Search among fruit brands worldwide, from 6.9% to 6.2%.
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