Badger Maps vs SPOTIO:Which is more popular?
In September 2026, Badger Maps had more branded searches than SPOTIO among field sales software worldwide. Badger Maps had about 4,400 branded searches, while SPOTIO had 3,600. Badger Maps made up 20.3% of all field sales software searches we track, and SPOTIO accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about field sales software, Badger Maps appeared in all five answers and SPOTIO in four. SPOTIO was mentioned before Badger Maps in three out of five answers.
Who do people search for more?
Badger Maps, about 22% more searches than SPOTIO
Who does AI mention more?
Badger Maps, mentioned in every answer we collected
Who does AI recommend more?
SPOTIO, named ahead of Badger Maps in 3 of 5 answers
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Top field sales software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Badger Maps appeared in all five answers. SPOTIO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SPOTIO was listed before Badger Maps in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Badger Maps1st
- SPOTIO2nd
SalesRabbit3rd
RepMove4th
Repsly5th
Map My Customers6th
ForceManager–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SalesRabbit5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Badger Maps5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Repsly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SPOTIO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- RepMove3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Map My Customers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ForceManager0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about field sales software
5 answers
Asked ChatGPT
“Which field sales software should I use?”
Asked ChatGPT
“What are the best field sales software options?”
Asked ChatGPT
“What's the best field sales software for a field sales team?”
Searched Google, AI Overview
“field sales software”
Searched Google, AI Overview
“sales rep app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Badger Maps or SPOTIO more popular in search?
This chart shows how often people search Google for Badger Maps and SPOTIO by name. Each line represents a brand's share of searches for all seven field sales software we track, month by month, from English-language searches worldwide.
Share of searches by month for Badger Maps, SPOTIO. The figures are in the table below the chart.
View monthly share of searches table
| Month | SalesRabbit | Badger Maps | Repsly | SPOTIO | ForceManager | RepMove | Map My Customers |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.9% | 21.9% | 14.6% | 17.9% | 12% | 6.3% | 5.3% |
| Nov 2025 | 22% | 22% | 14.6% | 17.9% | 11.8% | 6.5% | 5.3% |
| Dec 2025 | 23% | 23% | 15.3% | 18.7% | 10.2% | 4.3% | 5.5% |
| Jan 2026 | 23.6% | 23.6% | 12.9% | 19.3% | 10.4% | 4.6% | 5.7% |
| Feb 2026 | 25.9% | 21.2% | 14.1% | 17.3% | 11.4% | 5.1% | 5.1% |
| Mar 2026 | 27.5% | 22.4% | 12.2% | 18.3% | 9.8% | 4.4% | 5.4% |
| Apr 2026 | 24.3% | 24.3% | 13.2% | 19.9% | 8.8% | 4.8% | 4.8% |
| May 2026 | 26.7% | 21.9% | 14.6% | 17.8% | 9.7% | 5.3% | 4% |
| Jun 2026 | 26.4% | 21.6% | 14.4% | 17.6% | 9.6% | 5.2% | 5.2% |
| Jul 2026 | 23.7% | 23.7% | 12.7% | 19.3% | 10.5% | 5.7% | 4.4% |
| Aug 2026 | 24.7% | 24.7% | 16.4% | 16.4% | 5.9% | 7.3% | 4.6% |
| Sep 2026 | 24.9% | 20.3% | 16.6% | 16.6% | 11.1% | 6% | 4.6% |
How has the Badger Maps and SPOTIO comparison changed over the last 12 months?
3 findings
- Badger Maps was ahead of SPOTIO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Badger Maps’ share of searches among field sales software worldwide moved from 21.9% to 20.3%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending September 2026, SPOTIO’s share of searches among field sales software worldwide moved from 17.9% to 16.6%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for field sales software worldwide in September 2026?
2 changes
In September 2026, Badger Maps lost share of searches among field sales software worldwide, from 24.7% to 20.3%.
Estimated monthly branded searches for SPOTIO worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Badger Maps’ and SPOTIO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Badger Maps
1 branded search term
- badger maps
SPOTIO
1 branded search term
- spotio
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