Burger King vs KFC:Which is searched more?
In September 2026, Burger King had more branded searches than KFC among fast food chains worldwide. Burger King was estimated to have 30.4M branded searches compared to KFC’s 24.9M, and held a 14.3% Share of Search versus KFC’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Burger King or KFC?
Compare the fast food chains people choose between for burgers, chicken, subs and tacos. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Burger King, KFC. The figures are in the table below the chart.
View monthly share of search table
| Month | McDonald's | Burger King | KFC | Subway | Taco Bell | Wendy's | Popeyes | Carl's Jr. | Nando's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 14% | 11.5% | 9.4% | 7.7% | 6.3% | 3.5% | 1% | 0.03% |
| Nov 2025 | 49.2% | 12.1% | 12.1% | 8.1% | 8.1% | 5.4% | 3.6% | 1.3% | 0.03% |
| Dec 2025 | 51.8% | 12.7% | 12.7% | 6.9% | 6.9% | 4.6% | 3.1% | 1.1% | 0.02% |
| Jan 2026 | 48% | 14.5% | 11.8% | 7.9% | 7.9% | 5.3% | 3.6% | 1.1% | 0.02% |
| Feb 2026 | 46% | 13.8% | 13.8% | 9.2% | 7.5% | 5.1% | 3.4% | 1.2% | 0.03% |
| Mar 2026 | 47.2% | 14.2% | 11.6% | 9.5% | 7.8% | 5.2% | 3.5% | 1% | 0.02% |
| Apr 2026 | 47.2% | 14.2% | 11.6% | 9.5% | 7.8% | 5.2% | 3.5% | 1% | 0.02% |
| May 2026 | 47.5% | 14.3% | 11.7% | 9.6% | 7.8% | 5.2% | 2.9% | 1.1% | 0.03% |
| Jun 2026 | 47.5% | 14.3% | 11.7% | 9.6% | 7.8% | 5.2% | 2.9% | 1.1% | 0.02% |
| Jul 2026 | 52% | 12.8% | 10.4% | 8.6% | 7% | 5.7% | 2.6% | 0.94% | 0.02% |
| Aug 2026 | 50.9% | 12.5% | 12.5% | 8.4% | 6.8% | 5.6% | 2.5% | 0.92% | 0.02% |
| Sep 2026 | 47.5% | 14.3% | 11.7% | 9.6% | 7.8% | 5.2% | 2.9% | 1.1% | 0.02% |
How has the Burger King and KFC comparison changed over the last 12 months?
3 findings
- Burger King was ahead of KFC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Burger King’s estimated Share of Search among fast food chains worldwide moved from 14% to 14.3%, and its estimated monthly branded searches held steady at 30.4M.
- Across the 12 months ending September 2026, KFC’s estimated Share of Search among fast food chains worldwide moved from 11.5% to 11.7%, and its estimated monthly branded searches held steady at 24.9M.
How did search popularity change for fast food chains worldwide in September 2026?
2 changes
In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.
In September 2026, KFC lost estimated Share of Search among fast food chains worldwide, from 12.5% to 11.7%.
Other head-to-heads among fast food chains
How each brand is measured
Brandwave collects information about searches that people make online using Burger King’s and KFC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Burger King
1 branded search term
- burger king
KFC
1 branded search term
- kfc
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