SeatGeek vs StubHub:Which is more popular?
In September 2026, StubHub had more branded searches than SeatGeek among event ticketing platforms worldwide. StubHub had about 2.7 million branded searches, while SeatGeek had 2.2 million. StubHub made up 10.2% of all event ticketing platform searches we track, and SeatGeek accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about event ticketing platforms, neither SeatGeek nor StubHub appeared in any of the four answers.
Who do people search for more?
StubHub, about 22% more searches than SeatGeek
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top event ticketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither SeatGeek nor StubHub showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Eventbrite4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ticketmaster2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Humanitix2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ticket Tailor2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DICE2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- StubHub0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SeatGeek0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tixr0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ticketleap0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Universe0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about event ticketing platforms
4 answers
Asked ChatGPT
“Which event ticketing platform should I use?”
Asked ChatGPT
“What are the best event ticketing platforms?”
Asked ChatGPT
“What's the best event ticketing platform for selling tickets for events?”
Searched Google, AI Overview
“event ticketing platforms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“ticketing software for events”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is SeatGeek or StubHub more popular in search?
This chart shows how often people search Google for SeatGeek and StubHub by name. Each line represents a brand's share of searches for all 13 event ticketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for StubHub, SeatGeek. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ticketmaster | StubHub | SeatGeek | Eventbrite | Humanitix | Ticket Tailor | Tixr | DICE | Ticketleap | Universe | Eventix | Tixly | Eventzilla |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 71.3% | 11.8% | 7.9% | 8% | 0.39% | 0.27% | 0.12% | 0.08% | 0.09% | 0.06% | 0.03% | <0.01% | 0.01% |
| Nov 2025 | 76.2% | 10.3% | 5.6% | 7% | 0.34% | 0.23% | 0.12% | 0.07% | 0.09% | 0.06% | 0.03% | <0.01% | <0.01% |
| Dec 2025 | 74.5% | 12.3% | 5.5% | 6.8% | 0.28% | 0.23% | 0.15% | 0.09% | 0.09% | 0.07% | 0.02% | 0.01% | <0.01% |
| Jan 2026 | 81.9% | 7.4% | 6% | 4.1% | 0.2% | 0.17% | 0.09% | 0.05% | 0.05% | 0.04% | 0.01% | <0.01% | <0.01% |
| Feb 2026 | 75.9% | 10.2% | 5.6% | 7% | 0.42% | 0.35% | 0.18% | 0.09% | 0.11% | 0.07% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 72.1% | 11.9% | 6.5% | 8.2% | 0.48% | 0.33% | 0.26% | 0.09% | 0.1% | 0.08% | 0.02% | 0.01% | 0.01% |
| Apr 2026 | 80.5% | 8.9% | 4.8% | 5% | 0.3% | 0.2% | 0.13% | 0.05% | 0.07% | 0.04% | 0.01% | <0.01% | <0.01% |
| May 2026 | 77.2% | 10.4% | 5.7% | 5.8% | 0.35% | 0.24% | 0.13% | 0.06% | 0.07% | 0.06% | 0.01% | <0.01% | <0.01% |
| Jun 2026 | 70.5% | 14.2% | 7.8% | 6.5% | 0.39% | 0.26% | 0.17% | 0.06% | 0.07% | 0.05% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 65.9% | 16.3% | 8.9% | 7.4% | 0.54% | 0.37% | 0.29% | 0.08% | 0.09% | 0.09% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 69% | 13.9% | 9.3% | 6.4% | 0.57% | 0.32% | 0.25% | 0.08% | 0.08% | 0.08% | 0.01% | <0.01% | <0.01% |
| Sep 2026 | 75.7% | 10.2% | 8.3% | 4.7% | 0.41% | 0.28% | 0.22% | 0.07% | 0.07% | 0.05% | 0.01% | <0.01% | <0.01% |
How has the SeatGeek and StubHub comparison changed over the last 12 months?
3 findings
- StubHub was ahead of SeatGeek in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, SeatGeek’s share of searches among event ticketing platforms worldwide moved from 7.9% to 8.3%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 12 months ending September 2026, StubHub’s share of searches among event ticketing platforms worldwide moved from 11.8% to 10.2%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for event ticketing platforms worldwide in September 2026?
2 changes
In September 2026, StubHub lost share of searches among event ticketing platforms worldwide, from 13.9% to 10.2%.
In September 2026, SeatGeek lost share of searches among event ticketing platforms worldwide, from 9.3% to 8.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using SeatGeek’s and StubHub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among event ticketing platforms
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