Galileo vs Synapse:Which is more popular by branded search?
In August 2026, Galileo had more branded searches than Synapse among embedded finance platforms worldwide. Galileo was estimated to have 110 branded searches compared to Synapse’s 10, and held a 0.67% Share of Search versus Synapse’s 0.06%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Galileo or Synapse?
Compare the platforms that add financial products to apps. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Galileo, Synapse. The figures are in the table below the chart.
View monthly share of search table
| Month | Marqeta | Treasury Prime | Unit | Galileo | Synapse |
|---|---|---|---|---|---|
| Oct 2025 | 87.5% | 6.3% | 4.8% | 1.3% | 0.14% |
| Nov 2025 | 82.5% | 7.3% | 8.9% | 1.2% | 0.11% |
| Dec 2025 | 86.7% | 5.9% | 5.9% | 1.5% | 0.12% |
| Jan 2026 | 87.2% | 6.3% | 4.8% | 1.5% | 0.14% |
| Feb 2026 | 89.1% | 4.9% | 4.3% | 1.6% | 0.1% |
| Mar 2026 | 87.4% | 6.3% | 4.2% | 1.9% | 0.19% |
| Apr 2026 | 88.7% | 6.4% | 3.5% | 1.3% | 0.1% |
| May 2026 | 90.3% | 5% | 3.6% | 1% | 0.05% |
| Jun 2026 | 89.6% | 4.9% | 4.4% | 1% | 0.1% |
| Jul 2026 | 89.6% | 5% | 4.4% | 1% | 0.05% |
| Aug 2026 | 89.6% | 5.3% | 4.4% | 0.67% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Galileo and Synapse comparison changed over the last 12 months?
3 findings
- Galileo was ahead of Synapse in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Galileo’s estimated Share of Search among embedded finance platforms worldwide moved from 1.3% to 0.67%, and its estimated monthly branded searches moved from 260 to 110.
- Across the 11 months ending August 2026, Synapse’s estimated Share of Search among embedded finance platforms worldwide moved from 0.14% to 0.06%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for embedded finance platforms worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Galileo’s and Synapse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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