Brandwave

Mailgun vs Postmark:Which is more popular by branded search?

In August 2026, Postmark had more branded searches than Mailgun among email API platforms worldwide. Postmark was estimated to have 77.3K branded searches compared to Mailgun’s 74.2K, and held a 16.9% Share of Search versus Mailgun’s 16.2%. These are worldwide searches for English-language branded terms.

Share of Search among email API platforms worldwide in August 2026Which is more popular in search, Mailgun or Postmark?
Mailgun16.2%74.2K searches
vs
Postmark16.9%77.3K searches

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Which is more popular in search, Mailgun or Postmark?

Compare the APIs used to send transactional email. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mailgun and Postmark among email API platforms worldwide, by month

Share of Search by month for Postmark, Mailgun. The figures are in the table below the chart.

View monthly share of search table
MonthTwilio SendGridPostmarkMailgunResendAmazon SES
Oct 202558.1%11.9%20.6%3.3%6.2%
Nov 202552.9%13.2%22.9%4.1%6.9%
Dec 202553.3%16.1%19%4.6%6.9%
Jan 202649.6%15.2%21.5%5.8%7.9%
Feb 202649.3%15%21.4%6.5%7.9%
Mar 202653.1%13.2%18.8%8%6.9%
Apr 202648.2%14.6%20.8%8.8%7.6%
May 202650.6%15.3%18%9.5%6.6%
Jun 202650.4%15.2%18%9.9%6.6%
Jul 202643.6%16%18.9%13%8.5%
Aug 202645.7%16.9%16.2%12.3%8.9%
Sep 2026—————

How has the Mailgun and Postmark comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Postmark took it in August 2026.
  • Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among email API platforms worldwide moved from 20.6% to 16.2%, and its estimated monthly branded searches moved from 110K to 74.2K.
  • Across the 11 months ending August 2026, Postmark’s estimated Share of Search among email API platforms worldwide moved from 11.9% to 16.9%, and its estimated monthly branded searches moved from 63.5K to 77.3K.

How did search popularity change for email API platforms worldwide in August 2026?

  1. In August 2026, Postmark overtook Mailgun to rank 2nd among email API platforms worldwide, at 16.9%.

  2. In August 2026, Mailgun lost estimated Share of Search among email API platforms worldwide, from 18.9% to 16.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Mailgun’s and Postmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mailgun

2 branded search terms

  • mailgun
  • mailgun email

Postmark

3 branded search terms

  • postmark
  • postmark email
  • postmarkapp

How the Brand Demand Index is measured

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