Loop Subscriptions vs Recharge:Which is more popular?
In September 2026, Loop Subscriptions had more branded searches than Recharge among ecommerce subscription platforms worldwide. Loop Subscriptions had about 3,010 branded searches, while Recharge had 1,110. Loop Subscriptions made up 14.2% of all ecommerce subscription platform searches we track, and Recharge accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription platforms, Recharge appeared in three of the five answers and Loop Subscriptions in one.
Who do people search for more?
Loop Subscriptions, about 3 searches for every 1 for Recharge
Who does AI mention more?
Recharge, mentioned in 3 of 5 answers, Loop Subscriptions in 1
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Top ecommerce subscription platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Recharge was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Loop Subscriptions was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recharge3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stay AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ordergroove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Appstle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce subscription platforms
5 answers
Asked ChatGPT
“Which ecommerce subscription platform should I use?”
Asked ChatGPT
“What are the best ecommerce subscription platforms?”
Asked ChatGPT
“What's the best ecommerce subscription platform for retaining subscribers?”
Searched Google, AI Overview
“subscription management tool”
Searched Google, AI Overview
“subscription platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Loop Subscriptions or Recharge more popular in search?
This chart shows how often people search Google for Loop Subscriptions and Recharge by name. Each line represents a brand's share of searches for all seven ecommerce subscription platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Loop Subscriptions, Recharge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Loop Subscriptions | Ordergroove | Appstle | Recharge | Stay AI | Seal Subscriptions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 9.3% | 8.9% | 6.4% | 6.2% | 5.5% | 4.7% |
| Nov 2025 | 58.6% | 11.8% | 7.5% | 5.2% | 5.3% | 6.9% | 4.7% |
| Dec 2025 | 66.4% | 8.6% | 5.6% | 4.8% | 4.9% | 5.7% | 3.8% |
| Jan 2026 | 61.6% | 9.9% | 7.6% | 5.4% | 5.3% | 6.2% | 4% |
| Feb 2026 | 63.7% | 10.3% | 6.6% | 5.6% | 5.2% | 4.5% | 4.1% |
| Mar 2026 | 60.6% | 9.9% | 7.5% | 5.8% | 5.2% | 5.9% | 5.1% |
| Apr 2026 | 63.8% | 10.3% | 6.6% | 5.6% | 5.2% | 4.3% | 4.1% |
| May 2026 | 67.5% | 10.8% | 5.8% | 4.9% | 4% | 3.8% | 3.2% |
| Jun 2026 | 57.9% | 13.9% | 7.4% | 6.3% | 5% | 4.9% | 4.6% |
| Jul 2026 | 60% | 14.4% | 6.2% | 6.1% | 4.9% | 4.3% | 4.2% |
| Aug 2026 | 64.5% | 12.8% | 5.5% | 5.4% | 4.5% | 3.6% | 3.7% |
| Sep 2026 | 59% | 14.2% | 7.5% | 6.4% | 5.2% | 4.2% | 3.4% |
How has the Loop Subscriptions and Recharge comparison changed over the last 12 months?
3 findings
- Loop Subscriptions was ahead of Recharge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Loop Subscriptions’ share of searches among ecommerce subscription platforms worldwide moved from 9.3% to 14.2%, and its estimated monthly branded searches moved from 2K to 3K.
- Across the 12 months ending September 2026, Recharge’s share of searches among ecommerce subscription platforms worldwide moved from 6.2% to 5.2%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for ecommerce subscription platforms worldwide in September 2026?
2 changes

In September 2026, Loop Subscriptions gained share of searches among ecommerce subscription platforms worldwide, from 12.8% to 14.2%.

In September 2026, Recharge gained share of searches among ecommerce subscription platforms worldwide, from 4.5% to 5.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Loop Subscriptions’ and Recharge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Loop Subscriptions
2 branded search terms
- loop subscriptions
- loop subscriptions shopify
Recharge
2 branded search terms
- recharge subscriptions
- recharge subscriptions shopify
Other head-to-heads among ecommerce subscription platforms

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