Appstle vs Skio:Which is more popular?
In September 2026, Skio had more branded searches than Appstle among ecommerce subscription platforms worldwide. Skio had about 12,500 branded searches, while Appstle had 1,360. Skio made up 59% of all ecommerce subscription platform searches we track, and Appstle accounted for 6.4%. When we asked ChatGPT and Google AI Overviews about ecommerce subscription platforms, Skio appeared in one of the five answers and Appstle in none.
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Top ecommerce subscription platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Skio was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Appstle did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Recharge3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skio1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Loop Subscriptions1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stay AI1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ordergroove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Appstle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Seal Subscriptions0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce subscription platforms
5 answers
Asked ChatGPT
“Which ecommerce subscription platform should I use?”
Asked ChatGPT
“What are the best ecommerce subscription platforms?”
Asked ChatGPT
“What's the best ecommerce subscription platform for retaining subscribers?”
Searched Google, AI Overview
“subscription management tool”
Searched Google, AI Overview
“subscription platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Appstle or Skio more popular in search?
This chart shows how often people search Google for Appstle and Skio by name. Each line represents a brand's share of searches for all seven ecommerce subscription platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Skio, Appstle. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skio | Loop Subscriptions | Ordergroove | Appstle | Recharge | Stay AI | Seal Subscriptions |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 9.3% | 8.9% | 6.4% | 6.2% | 5.5% | 4.7% |
| Nov 2025 | 58.6% | 11.8% | 7.5% | 5.2% | 5.3% | 6.9% | 4.7% |
| Dec 2025 | 66.4% | 8.6% | 5.6% | 4.8% | 4.9% | 5.7% | 3.8% |
| Jan 2026 | 61.6% | 9.9% | 7.6% | 5.4% | 5.3% | 6.2% | 4% |
| Feb 2026 | 63.7% | 10.3% | 6.6% | 5.6% | 5.2% | 4.5% | 4.1% |
| Mar 2026 | 60.6% | 9.9% | 7.5% | 5.8% | 5.2% | 5.9% | 5.1% |
| Apr 2026 | 63.8% | 10.3% | 6.6% | 5.6% | 5.2% | 4.3% | 4.1% |
| May 2026 | 67.5% | 10.8% | 5.8% | 4.9% | 4% | 3.8% | 3.2% |
| Jun 2026 | 57.9% | 13.9% | 7.4% | 6.3% | 5% | 4.9% | 4.6% |
| Jul 2026 | 60% | 14.4% | 6.2% | 6.1% | 4.9% | 4.3% | 4.2% |
| Aug 2026 | 64.5% | 12.8% | 5.5% | 5.4% | 4.5% | 3.6% | 3.7% |
| Sep 2026 | 59% | 14.2% | 7.5% | 6.4% | 5.2% | 4.2% | 3.4% |
How has the Appstle and Skio comparison changed over the last 12 months?
3 findings
- Skio was ahead of Appstle in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appstle’s share of searches among ecommerce subscription platforms worldwide held steady at 6.4%, and its estimated monthly branded searches held steady at 1.4K.
- Across the 12 months ending September 2026, Skio’s share of searches among ecommerce subscription platforms worldwide moved from 59.1% to 59%, and its estimated monthly branded searches moved from 12.6K to 12.5K.
How did search popularity change for ecommerce subscription platforms worldwide in September 2026?
2 changes
In September 2026, Appstle gained share of searches among ecommerce subscription platforms worldwide, from 5.4% to 6.4%.
In September 2026, Skio lost share of searches among ecommerce subscription platforms worldwide, from 64.5% to 59%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Appstle’s and Skio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ecommerce subscription platforms
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