Brandwave

Dynamic Yield vs Insider:Which is more popular?

In September 2026, Dynamic Yield had more branded searches than Insider among ecommerce personalization platforms worldwide. Dynamic Yield had about 4,440 branded searches, while Insider had 170. Dynamic Yield made up 6.1% of all ecommerce personalization platform searches we track, and Insider accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about ecommerce personalization platforms, Dynamic Yield appeared in four of the five answers and Insider in three. Dynamic Yield was mentioned before Insider in four out of five answers.

Among ecommerce personalization platforms worldwide in September 2026

Who do people search for more?

Dynamic Yield, about 26 searches for every 1 for Insider

Dynamic Yield 4.4K searchesInsider 170 searches

Who does AI mention more?

Dynamic Yield, mentioned in 4 of 5 answers, Insider in 3

Dynamic Yield in 4 of 5Insider in 3 of 5

Who does AI recommend more?

Dynamic Yield, named ahead of Insider in 4 of 5 answers

Dynamic Yield first in 4Insider first in 1

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Top ecommerce personalization platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dynamic Yield was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insider was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Dynamic Yield was listed before Insider in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bloomreach1st
  2. Nosto2nd
  3. Dynamic Yield3rd
  4. Insider4th
  5. Rebuy5th
  6. Algolia6th
  7. Recombee–
  8. Clerk.io–
  9. LimeSpot–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nosto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dynamic Yield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Insider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Algolia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rebuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Recombee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clerk.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LimeSpot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ecommerce personalization platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dynamic Yield or Insider more popular in search?

This chart shows how often people search Google for Dynamic Yield and Insider by name. Each line represents a brand's share of searches for all nine ecommerce personalization platforms we track, month by month, from English-language searches worldwide.

Dynamic Yield and Insider among ecommerce personalization platforms worldwide, by month

Share of searches by month for Dynamic Yield, Insider. The figures are in the table below the chart.

View monthly share of searches table
MonthAlgoliaBloomreachNostoDynamic YieldRecombeeRebuyClerk.ioLimeSpotInsider
Oct 202557.9%21.2%7.9%7.8%2.2%1%0.84%0.64%0.46%
Nov 202560.9%18.2%8.3%8.2%2%0.73%0.73%0.54%0.48%
Dec 202560.5%18.1%10%6.6%1.9%0.72%0.88%0.66%0.58%
Jan 202659.2%21.6%8.1%6.5%1.9%0.86%0.86%0.53%0.47%
Feb 202654.6%24.4%9%7.3%1.8%0.97%0.97%0.58%0.43%
Mar 202657.3%21%7.8%9.4%1.9%0.83%0.83%0.53%0.45%
Apr 202659.3%21.7%8%6.5%1.9%0.71%0.86%0.53%0.38%
May 202657.4%21%9.5%7.7%1.8%0.84%0.84%0.6%0.3%
Jun 202657.6%21.1%9.5%7.7%1.4%0.84%0.84%0.6%0.37%
Jul 202658.8%21.5%9.7%6.4%1.5%0.7%0.7%0.41%0.3%
Aug 202658.8%21.5%9.7%6.4%1.5%0.7%0.7%0.49%0.25%
Sep 202656.1%25.1%9.2%6.1%1.4%0.82%0.66%0.37%0.24%

How has the Dynamic Yield and Insider comparison changed over the last 12 months?

3 findings

How did search popularity change for ecommerce personalization platforms worldwide in September 2026?

2 changes

  1. Dynamic Yield’s share of searches among ecommerce personalization platforms worldwide has lost ground for 3 months in a row, from 7.7% to 6.1% in September 2026.

  2. Estimated monthly branded searches for Insider worldwide fell 56.4% over 12 measured months, from 390 to 170 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dynamic Yield’s and Insider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dynamic Yield

2 branded search terms

  • dynamic yield
  • dynamic yield personalization

Insider

1 branded search term

  • insider cdp

How the Brand Demand Index is measured

Other head-to-heads among ecommerce personalization platforms

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