Dynamic Yield vs Nosto:Which is more popular?
In September 2026, Nosto had more branded searches than Dynamic Yield among ecommerce personalization platforms worldwide. Nosto had about 6,670 branded searches, while Dynamic Yield had 4,440. Nosto made up 9.2% of all ecommerce personalization platform searches we track, and Dynamic Yield accounted for 6.1%. When we asked ChatGPT and Google AI Overviews about ecommerce personalization platforms, Dynamic Yield and Nosto each appeared in four of the five answers. Dynamic Yield and Nosto were each mentioned first in two of the four answers that named either.
Who do people search for more?
Nosto, about 50% more searches than Dynamic Yield
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top ecommerce personalization platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dynamic Yield and Nosto were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dynamic Yield and Nosto were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bloomreach1st- Nosto2nd
Dynamic Yield3rd
Insider4th
Rebuy5th
Algolia6th
Recombee–
Clerk.io–
LimeSpot–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bloomreach5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nosto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dynamic Yield4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Insider3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Algolia2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Rebuy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Recombee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clerk.io0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LimeSpot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ecommerce personalization platforms
5 answers
Asked ChatGPT
“Which ecommerce personalization platform should I use?”
Asked ChatGPT
“What are the best ecommerce personalization platforms?”
Asked ChatGPT
“What's the best ecommerce personalization platform for personalised shopping?”
Searched Google, AI Overview
“ecommerce personalization platform”
Searched Google, AI Overview
“best personalization software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Dynamic Yield or Nosto more popular in search?
This chart shows how often people search Google for Dynamic Yield and Nosto by name. Each line represents a brand's share of searches for all nine ecommerce personalization platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Nosto, Dynamic Yield. The figures are in the table below the chart.
View monthly share of searches table
| Month | Algolia | Bloomreach | Nosto | Dynamic Yield | Recombee | Rebuy | Clerk.io | LimeSpot | Insider |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.9% | 21.2% | 7.9% | 7.8% | 2.2% | 1% | 0.84% | 0.64% | 0.46% |
| Nov 2025 | 60.9% | 18.2% | 8.3% | 8.2% | 2% | 0.73% | 0.73% | 0.54% | 0.48% |
| Dec 2025 | 60.5% | 18.1% | 10% | 6.6% | 1.9% | 0.72% | 0.88% | 0.66% | 0.58% |
| Jan 2026 | 59.2% | 21.6% | 8.1% | 6.5% | 1.9% | 0.86% | 0.86% | 0.53% | 0.47% |
| Feb 2026 | 54.6% | 24.4% | 9% | 7.3% | 1.8% | 0.97% | 0.97% | 0.58% | 0.43% |
| Mar 2026 | 57.3% | 21% | 7.8% | 9.4% | 1.9% | 0.83% | 0.83% | 0.53% | 0.45% |
| Apr 2026 | 59.3% | 21.7% | 8% | 6.5% | 1.9% | 0.71% | 0.86% | 0.53% | 0.38% |
| May 2026 | 57.4% | 21% | 9.5% | 7.7% | 1.8% | 0.84% | 0.84% | 0.6% | 0.3% |
| Jun 2026 | 57.6% | 21.1% | 9.5% | 7.7% | 1.4% | 0.84% | 0.84% | 0.6% | 0.37% |
| Jul 2026 | 58.8% | 21.5% | 9.7% | 6.4% | 1.5% | 0.7% | 0.7% | 0.41% | 0.3% |
| Aug 2026 | 58.8% | 21.5% | 9.7% | 6.4% | 1.5% | 0.7% | 0.7% | 0.49% | 0.25% |
| Sep 2026 | 56.1% | 25.1% | 9.2% | 6.1% | 1.4% | 0.82% | 0.66% | 0.37% | 0.24% |
How has the Dynamic Yield and Nosto comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Dynamic Yield took it in March 2026, Nosto took it in April 2026.
- Across the 12 months ending September 2026, Dynamic Yield’s share of searches among ecommerce personalization platforms worldwide moved from 7.8% to 6.1%, and its estimated monthly branded searches moved from 6.7K to 4.4K.
- Across the 12 months ending September 2026, Nosto’s share of searches among ecommerce personalization platforms worldwide moved from 7.9% to 9.2%, and its estimated monthly branded searches moved from 6.8K to 6.7K.
How did search popularity change for ecommerce personalization platforms worldwide in September 2026?
1 change
Dynamic Yield’s share of searches among ecommerce personalization platforms worldwide has lost ground for 3 months in a row, from 7.7% to 6.1% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Dynamic Yield’s and Nosto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dynamic Yield
2 branded search terms
- dynamic yield
- dynamic yield personalization
Nosto
2 branded search terms
- nosto
- nosto shopify
Other head-to-heads among ecommerce personalization platforms
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